B2B ecommerce

Author Topic: B2B ecommerce  (Read 1387 times)

Offline GadsuboneTopic starter

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B2B ecommerce
« on: 11-27-2015, 04:54:55 »
What are some simple metrics to measure performance of a B2B ecommerce site selling business gifts?



« Last Edit: 11-27-2015, 08:09:45 by Sevam »


Offline Sallynguyen

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Re: B2B ecommerce
« Reply #1 on: 03-07-2016, 02:24:45 »
There should be a KPI to measure the performance  of B2B ecommerce companies. And the essential metrics are :
  • Revenue – perhaps the most obvious one.
    Revenue per visit – might be good measuring conversion especially during campaigns
    Number of orders – tells you a lot about current conversion
    Average order value (AOV)

Looking at it like a funnel, gives you insight on where to improve your site.
  • Total(/unique) visits and with that the bounce rate.
    Number of engaged – people viewing a product, or more generally staying on your site for more than x seconds or maybe a combination.
    Number of “Add to cart” – gives you “Add to cart” rate and tells you the percentage of the number of engaged visitors that also added a product to the cart.
    Total “Cart views”
    Total Purchases
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