Drop in SEO traffic while SERP rankings are stable. Why?

Author Topic: Drop in SEO traffic while SERP rankings are stable. Why?  (Read 3415 times)

Offline NestTopic starter

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Hi all,

I hope someone knowledgeable can help out here.

We have a curious issue with our SEO traffic.

From July 14th, we’ve experienced a sharp drop in organic traffic to a specific subset of our site’s pages: Pages with the “/l/” path.
This is not driven by a specific page - all our top performing “/l/” pages have seen a similar sharp decline.
There is also no significant difference in mobile vs desktop traffic.

Here’s Google Analytics:



And here’s Google Search Console showing “Clicks” to the site:



However, at the same time our SERP rankings have remained largely unchanged.

Here’s SEMRush:



And here’s Google Search Console showing “Position” data:



In fact, some of the pages that have seen this drop in traffic are still ranking as #1 in Google and are in Google featured snippet for the keywords we’re tracking.

What could be the cause of this? What am I missing?

Any help would be greatly appreciated!

Thanks in advance,
Daniel


Offline Yuga

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Re: Drop in SEO traffic while SERP rankings are stable. Why?
« Reply #1 on: 07-11-2021, 22:47:31 »
Ranking drops are often caused by large changes to a website. When you've migrated a bunch of pages, rolled out a (responsive) redesign or reworked a lot of content you'll see big fluctuations in your rankings. This is natural, and should only worry you in ase your rankings don't come back to their previous state.

Offline julia timpi

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Re: Drop in SEO traffic while SERP rankings are stable. Why?
« Reply #2 on: 07-13-2021, 02:08:19 »
Ranking drops are often caused by large changes to a website. When you've migrated a bunch of pages, rolled out a (responsive) redesign or reworked a lot of content you'll see big fluctuations in your rankings. This is natural, and should only worry you in ase your rankings don't come back to their previous state.

 

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