Google Instant and Google Local will also play a major role in the changing SEO

[berkleyhuk]

Hi,
The main change to traditional SEO we see with Google Instant is that fewer keywords are now being used in searches. But,from a SEO perspective, the technical aspects and the amount of bandwidth behind these types of searches will come into the light. Additionally Google Local adds another element, allowing for maps results, video results and funneling traffic through Google's YouTube property, can change the click distribution on search engine results pages (SERPS) -- putting your site in the spot on a SERPS that gets most clicks -- which is what SEO is all about. This changes the rule so that now the site that has the most attractive/relevant preview will generate the higher number of clicks, so adding in location-based keyword analysis is going to become even more important.