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Google MUM Update

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anwarsk:
With Google releasing the MUM update, what are the things SEO executives must be aware of while optimizing campaigns?
Thanks in advance
Anwar

LouiseBuckner:
Better check this website. Google refer this website for your questions. check now https://blog.google/products/search/introducing-mum/

ShreeVaghani:

--- Quote from: anwarsk on 11-21-2021, 15:33:04 ---With Google releasing the MUM update, what are the things SEO executives must be aware of while optimizing campaigns?
Thanks in advance
Anwar

--- End quote ---

Hello,

"Create content that remains high quality and focused yet opens up the possibilities that tangential linking can bring to comparison and related topics. Content must answer questions and provide the right level of added value, including appropriate use of multimedia formats so that MUM will notice you. Written content, including blog posts and articles, is still a key player in attracting attention. There is increased importance on backing this up with podcasts, images, audio, and video content – this would help when MUM’s new iterations come into play.
Google MUM will know it is relevant and add it to search results. Your content will now compete amongst the most significant contributions around the world. While it removes language barriers, it would still be wise to have multi-lingual SEO as part of your strategy. This will dramatically affect the regional power of content, so use it to your advantage, ramping up regional relevance, neighborhood interests, or specifics both verbally and visually.
Produce content that builds brand recognition and loyalty using informative, engaging writing, images, and other media. Remember to add structured data to your page to give clues about the content. Brands and advertisers need to be mindful that this is an AI-centric update and would learn as it goes. We know that whilst Google MUM will widen search answers, there will always be people that know where to look and who to rely on for trusted content, so the expanded pool of SERP competition will not typically minimize your current audience as long as you continue to remain reliable. Bottom line is – Continue to build your expertise and authority in the industry so you can ‘EAT’ your competition."

Sopie1805:

--- Quote from: anwarsk on 11-21-2021, 15:33:04 ---With Google releasing the MUM update, what are the things SEO executives must be aware of while optimizing campaigns?
Thanks in advance
Anwar

--- End quote ---

Hello,

"Google announced its latest search engine update in May when it introduced Multitask Uniform Model (MUM) update. MUM is a multimodal algorithm designed to provide answers to complex queries by concurrently assessing information across multi-language text, images, video, and audio. When the website content that is visible to the user matches the content that is visible to Google, this is defined as SEO friendly hidden text and will not negatively affect search engine results page ranking."

Naad Nodal:

--- Quote from: anwarsk on 11-21-2021, 15:33:04 ---With Google releasing the MUM update, what are the things SEO executives must be aware of while optimizing campaigns?
Thanks in advance
Anwar

--- End quote ---

Hello,

"The Google Multitask Unified Model (MUM) update, aims to answer modern search demands by using an AI-powered algorithm to improve online search capability. ... Google's MUM will remove the need to carry out multiple searches that users currently do in order to compare and gain deeper insights. Google's Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O on Tuesday. Similar to BERT, it's built on a transformer architecture but is far more powerful (1,000 times more powerful) and is capable of multitasking to connect information for users in new ways."

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