This week I’m fortunate enough to be speaking about blog SEO at the Design Blogger Conference in Atlanta, Georgia. When I was asked to speak at the conference, I was actually kind of surprised that they were looking for someone to cover the topic. In my experience, a lot of bloggers, and people in general really, have a bit of a negative view of SEO. While the SEO industry has certainly earned its reputation over the years, it seems that lately opinions are moving in a more positive direction. I think this is awesome because I know SEO can really help bloggers. Ranking well in organic search is one of the best ways to share your voice with a larger audience and increase your authority on a given topic.
My goal here is to help bloggers understand that SEO is simply a tool, not the mystical black art that many have sold it to be. When you do SEO right, it really doesn’t need to impact your writing much at all. Once you learn the basics, it just sort of becomes something you do naturally without having to think about it very much. In my experience, the places where most bloggers struggle are keyword targeting, strategic link-building, and technical SEO. When I say technical SEO, I mean indexation problems, meta issues, and most of the other things that our SEO audits address.
None of these things should change the way you write significantly. Keyword targeting can be as simple as doing a bit of research to make sure you mention the right words a few times throughout your posts. Technical SEO sounds complicated, and can be sometimes, but if you’re a blogger using WordPress, chances are it’s actually a lot simpler than you think. Strategic link-building can be a bit tricky, but as a blogger you have a distinct advantage over other website owners in this area. We’ll talk more about that in a bit. First, let’s talk about one of my favorite topics: WordPress!