How to do email marketing?

Started by richard branson, 03-13-2012, 02:41:14

Previous topic - Next topic

richard bransonTopic starter

Hi, Please tell me how can i do effective email marketing.



reeze

Do the SEO: link building, blogging, article posting, forum posting, and commenting. More importantly, manage to keep your site updated and make a unique content.


seoguru7

#2
To do effective email marketing, consider the following tips:

1. Build a quality email list: Focus on obtaining permission-based email addresses from individuals who have shown genuine interest in your product or service.

2. Personalize your emails: Address recipients by name and tailor your emails to their specific needs or preferences whenever possible.

3. Craft compelling subject lines: Use attention-grabbing subject lines that clearly convey the value of your email content and pique the recipient's curiosity.

4. Create valuable content: Ensure that your emails provide useful and relevant information to your subscribers. This could include industry insights, tips, exclusive offers, or educational content.

5. Use a responsive design: Optimize your emails for mobile devices to ensure a seamless experience for all recipients.

6. Segment your audience: Divide your subscriber list into smaller segments based on characteristics such as demographics, interests, or purchasing behavior. This allows you to send more targeted and tailored email campaigns.

7. Test and analyze: Experiment with different email formats, subject lines, calls-to-action, and sending times to determine what works best for your audience. Monitor analytics to understand your open rates, click-through rates, and conversions.

8. Follow email marketing regulations: Comply with relevant laws, such as the CAN-SPAM Act, by including an unsubscribe option and your physical mailing address in every email.

9. Automate your campaigns: Utilize automation tools to streamline your email marketing efforts and personalize communications based on triggers or specific actions taken by subscribers.

10. Continuously refine and optimize: Regularly review your email campaigns, learn from past experiences, and make improvements based on subscriber feedback and performance metrics.

11. Use compelling visuals: Incorporate eye-catching images, videos, or infographics into your emails to make them more engaging and visually appealing.

12. Keep it concise: Aim for a clear and concise message in your emails. People are often busy and appreciate emails that get to the point quickly.

13. Create a sense of urgency: Encourage action by using urgency-inducing language or limited-time offers to motivate recipients to take immediate action.

14. A/B test your emails: Split-test different versions of your emails to compare their performance and identify which elements resonate better with your audience.

15. Optimize your landing pages: Ensure that the landing page you direct recipients to from your email is relevant to the email's content and has a clear call-to-action.

16. Nurture leads with drip campaigns: Set up automated drip campaigns to send a series of targeted and personalized emails over a specific period to nurture leads and guide them through the sales funnel.

17. Provide an option to unsubscribe: Make it easy for recipients to unsubscribe if they no longer wish to receive your emails. This helps maintain a healthy list and avoids irritating potential customers.

18. Monitor deliverability and engagement: Regularly check your email deliverability rates and monitor engagement metrics like open and click-through rates to gauge the health of your email campaigns.

19. Personalize your email sender name: Use a recognizable and personable sender name, such as your company name or a real person's name, to increase the likelihood of your emails being opened.

20. Continuously grow your email list: Implement strategies to attract new subscribers, such as offering gated content, hosting webinars, or running social media contests.

21. Optimize for mobile: Ensure that your emails are mobile-friendly and render well on different devices and email clients. Most people now access their emails primarily on mobile devices.

22. Use strong and compelling call-to-action (CTA): Clearly guide your recipients on what action you want them to take, whether it's making a purchase, downloading a resource, or signing up for an event. Make your CTA prominent and enticing.

23. Use social proof: Incorporate customer testimonials, reviews, or social media mentions in your emails to build trust and credibility.

24. Use triggered emails: Set up automated emails triggered by specific actions or events, such as abandoned carts, welcome emails, or post-purchase follow-ups. This helps deliver relevant content at the right time.

25. Leverage dynamic content: Personalize your emails further by using dynamic content that adapts based on subscriber data, such as location, preferences, or past interactions.

26. Monitor and address email deliverability issues: Keep an eye on your email deliverability rates and proactively address any issues, such as high bounce rates or spam complaints, to ensure your emails reach the intended recipients' inboxes.

27. Consider email frequency: Find the right balance between staying top-of-mind and not overwhelming your subscribers with too many emails. Test different frequencies and analyze engagement metrics to determine the optimal sending frequency.

28. Incorporate social sharing buttons: Make it easy for your recipients to share your email content on social media, expanding your reach and potentially gaining new subscribers.

29. Segment based on engagement: Divide your email list further based on engagement levels, such as active, inactive, or highly engaged subscribers. This allows you to tailor your messaging accordingly and re-engage less active segments.

30. Stay updated on email marketing trends and best practices: Continuously educate yourself on the latest trends, strategies, and industry best practices to stay ahead of the curve and constantly improve your email marketing efforts.

31. Use personalization beyond just the recipient's name: Go beyond addressing recipients by name and personalize your emails based on their past purchases, browsing behavior, or preferences. This can significantly increase engagement and conversion rates.

32. Experiment with different email formats: Don't be afraid to try out different email formats, such as newsletters, promotional emails, or product updates. Test what resonates best with your audience and adjust your strategy accordingly.

33. Leverage user-generated content: Incorporate customer-generated content, such as testimonials, reviews, or user-submitted photos, in your emails to showcase social proof and create a sense of authenticity.

34. Use storytelling techniques: Engage your recipients by weaving compelling narratives into your emails. Tell stories that resonate with your audience and connect emotionally to build a stronger relationship.

35. Conduct regular email list hygiene: Clean up your email list periodically by removing inactive or bounced email addresses. Maintaining a clean and engaged list improves deliverability and engagement rates.

36. Monitor and respond to feedback: Encourage recipients to provide feedback and respond promptly to any questions, concerns, or inquiries they have. Show that you value their input and are committed to providing excellent customer service.

37. Integrate social media: Cross-promote your email campaigns on social media platforms to expand your reach and attract new subscribers. Include social media buttons in your emails to encourage recipients to follow or share your content.

38. Personalize your email sign-up forms: Customize your sign-up forms to collect relevant information about your subscribers, such as their interests or preferences. This allows for more targeted and personalized email campaigns.

39. Optimize your email send times: Test different send times to determine when your emails generate the highest open and click-through rates. Consider factors like time zones and the typical behavior of your target audience.

40. Continuously track and analyze your results: Monitor the performance of your email campaigns using analytics tools. Analyze open rates, click-through rates, conversion rat

41. Use persuasive copywriting techniques: Craft compelling and persuasive copy that engages your recipients and prompts them to take action. Use persuasive language, storytelling, and emotional appeals to capture their attention.

42. Implement an email preference center: Allow subscribers to customize their preferences, such as the frequency or types of emails they receive. This helps you deliver more relevant content and reduces the likelihood of unsubscribes.

43. Utilize dynamic subject lines: Experiment with dynamic subject lines that change based on recipient data or behavior. This can help grab attention and make your emails more personalized and relevant.

44. Leverage social media retargeting: Incorporate retargeting ads on social media platforms to reach subscribers who haven't engaged with your emails. This helps reinforce your message and keeps your brand top-of-mind.

45. Test and optimize email design: Experiment with different email templates, color schemes, fonts, and layouts to find the design elements that resonate best with your audience. Optimize for readability and visual appeal.

46. Leverage automation workflows: Set up automated workflows for specific actions or triggers, such as onboarding new subscribers, sending birthday greetings, or re-engaging inactive customers. Automation saves time and ensures timely communication.

47. Experiment with interactive elements: Incorporate interactive elements in your emails, such as quizzes, surveys, or polls, to boost engagement and gather valuable feedback from your subscribers.

48. Collaborate with influencers: Partner with influencers relevant to your industry or niche to promote your emails to their followers. This can help broaden your reach and attract new subscribers.

49. Monitor and respond to email replies: Pay attention to email replies, as they can provide valuable insights, feedback, and opportunities for personal interaction with your subscribers.

50. Continuously test and iterate: Don't be afraid to experiment and test different strategies, tactics, and content types. Continuously analyze the results, learn from your data, and iterate to improve your email marketing efforts.

shonmichal

You have to use software for e-mail marketing and sometimes Yahoo, G mail and Hotmail block the address who send the bulk e-mails so be careful when you choose a software for e-mail marketing.
  •  

shawn88

Email marketing is one of the most modern or current way to advertise something you want people to know about. You can do email marketing using a website where your potential customers will visit or you can use a phone number to receive calls and or voicemails when people are interested in what you are offering.
A very good advert age with email blasts over other marketing methods is that its very fast. It will take a week or more if you were marketing using postal mauling lists. But with email marketing you can have you ad message or creative sent out within hours.
Also with email marketing you can take advert age of HTML ad design with the right company that designs that. You can have a professional looking colorful ad message designed for you for an email campaign. You can then use this ad for your email campaign. There is a great camp any that designs ad messages for email campaigns. This email marketing company helps improve your content and sends the final copy to you for approval. You can have a profession ad designed for a reasonable price; they are not expensive.

regards
Shawn


CarolPrzybycien

i want  do email marketing job, But don't know how to do. Need suggestion.


Thanks,
CarolPrzybycien


newbielink:http://www.keelog.com/ [nonactive]
newbielink:http://www.keydemon.com/ [nonactive]
  •  

bryanbell

If you use properly the email marketing then it is one of the most cost effective tools. You can use to communicate with your customer, clients or members groups and email is a fast, inexpensive and efficient way to keep in contact with your consumer. It is very helpful to sale product or services and gets traffic to your website and boosts your profitability.

KiranaTama

Well email marketing is not only helps businesses see instant sales from existing customers but also maintains and builds long-lasting, loyal relationships.I think the main steps include the list of targeted audience (list of email address) that means you have to build and segment your contact list for better results first,then work on content,craft strategic content and offers that increase your response rates,send your email blast and process your bounce emailed.

  •  


techendeavour

I use Email Brain tool for doing email marketing, sending email's in bulk. This is the effective way to get business.
  •  


12dian04

buy a good mass-mailing software
Eneletec LED High Bay Lights is IP65 and could be used in different applications.
led lights
  •