How to improve local search rankings on Google ?

Started by seospy, 12-02-2015, 22:04:26

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seospyTopic starter


How to improve local search rankings on google ?



rajan

1. Give a proper title for your Page(with keyword clubbing)
2. Give all details for your business like website url, phone numbers, address, pin code etc
3. Give option for users to write review about your business.


hieronymusf01

Improving local search rankings on Google requires a combination of various strategies. Here are some tips:

1. Create and Optimize Google My Business (GMB) Listing: Ensure your GMB profile is complete and accurate, including business name, address, phone number, website URL, and business category. Regularly update information and respond to customer reviews.

2. Localized Keyword Optimization: Use location-specific keywords in your website content, meta tags, headings, and URLs to signal relevancy to search engines.

3. Online Directories and Citations: Submit your business information to popular online directories, such as Yelp, Yellow Pages, and Bing Places, that provide citations with consistent NAP (Name, Address, Phone number) data.

4. Get Positive Customer Reviews: Encourage satisfied customers to leave positive reviews for your business on platforms like Google, Yelp, and Facebook. Responding to reviews also helps build trust and engagement.

5. High-Quality Backlinks: Earn high-quality backlinks from reputable local websites or organizations relevant to your industry. This can improve your website's authority and visibility in local search results.

6. Locally-focused Content: Create engaging and informative content that relates to your local area. This can include blog posts, news articles, event coverage, or guides specific to your region.

7. Mobile Optimization: Ensure your website is mobile-friendly and loads quickly on smartphones, as mobile-friendliness is an important aspect of local search rankings.

8. Social Media Engagement: Be active on social media platforms and engage with your local community. Share relevant content, respond to comments and inquiries, and encourage social sharing.

9. Online Reputation Management: Monitor and manage your online reputation by addressing customer concerns promptly and professionally. Address any negative feedback and aim to maintain a positive online presence.

10. Consistent NAP Information: Maintain consistent NAP information (name, address, phone number) across all your online platforms and directories to avoid confusion and improve local search rankings.

11. Local Schema Markup: Implement local schema markup on your website to provide search engines with more information about your business, such as address, phone number, business hours, and customer reviews.

12. Create Localized Landing Pages: Develop separate landing pages for specific locations you serve, targeting local keywords and providing relevant information to customers in those areas.

13. Online Local Reviews: Encourage customers to leave reviews not only on Google but also on other prominent review sites like Yelp, TripAdvisor, or industry-specific platforms. Monitor and respond to reviews regularly to show engagement and build customer trust.

14. Local Link Building: Build relationships with local influencers, bloggers, or businesses in your area and work on getting backlinks from their websites. These local links can boost your authority and visibility in local search results.

15. Local Online Directories: Ensure your business is listed in local online directories specific to your region or industry. This can help increase your online visibility and generate more leads.

16. Maintain an Active Blog: Regularly update your blog with localized content and topics of interest to your local audience. This can help attract organic traffic and establish you as an authoritative source in the local community.

17. Optimize for Voice Search: With the growing popularity of voice assistants, optimize your website for voice search by using conversational keywords and natural language in your content.

18. Improve Page Speed: A fast-loading website is crucial for both user experience and search engine rankings. Optimize your site's speed by compressing images, minifying code, and leveraging caching mechanisms.

19. Monitor and Analyze Performance: Use tools like Google Analytics and Google Search Console to track your website's performance, identify areas for improvement, and monitor changes in search rankings.

20. Stay Updated with Local SEO Trends: Local SEO is an ever-evolving field, so stay informed about the latest trends, algorithm updates, and best practices to adapt your strategies accordingly.

21. Utilize Online Local Communities: Engage in online forums, local Facebook groups, and community websites where you can actively participate in discussions related to your industry and region. This can help establish your credibility and drive traffic to your website.

22. Optimize for Mobile-First Indexing: As Google has switched to mobile-first indexing, ensure that your website is mobile-friendly and that the content is easily accessible across different devices, including smartphones and tablets.

23. Implement Structured Data Markup: Use schema markup to provide search engines with more specific information about your business, such as menus, reviews, pricing, or event details. This can enhance the visibility of your website in search results.

24. Local Sponsorships and Partnerships: Sponsor local events or collaborate with other businesses in your area to increase your brand visibility and gain local backlinks.

25. Use Geotargeted Ads: Consider using geotargeted advertising platforms like Google Ads to specifically target users within your desired geographic location. This can help drive targeted traffic to your website.

26. Localize Your Social Media Strategy: Tailor your social media content to reflect local interests, events, and news. Engage with local followers, use localized hashtags, and participate in conversations relevant to your local community.

27. Optimize for "Near Me" Searches: Optimize your website and content for "near me" searches by including location-specific keywords and creating pages that explicitly target those searches.

28. Monitor Competitors: Keep an eye on what your local competitors are doing to improve their search rankings. Analyze their strategies and find ways to differentiate yourself within your local market.

29. Implement HTTPS Security: Ensure your website has a secure connection by implementing HTTPS. Google considers secure websites as a ranking signal, and it can also help build trust with your visitors.

30. Regularly Update and Add Fresh Content: Continually update your website with fresh, relevant content such as blog posts, news updates, or local event coverage. This signals to search engines that your website is active and provides value to users.

peteralex

I. General Ranking Factors

In this section, I asked participants to identify the influence of eight thematic clusters of ranking factors across the two primary types of Local results (localized organic, pack). In each case, they assigned a percentage of influence to all eight thematic clusters, totaling 100%. Businesses consistently ranked behind their competition in each of these types of results can use this section to prioritize their marketing efforts by theme.

II. Specific Ranking Factors

In part A of this section, I asked the experts to rank the top 20 individual ranking factors (out of a total list of 114) that have the biggest impact on pack/carousel rankings.

In part B of this section, I asked them to rank the top 20 factors from the same list, only this time to rank them based on impact on localized organic rankings.

In part C of this section, I asked them to rank the top 20 factors from the same list based on biggest impact in a competitive market, across both result types (pack and localized organic).

Results were then tabulated via inverse scoring, where the #1 ranked factor received the most "points" for that question, and the lowest-ranked factor received the fewest points. (The factors ranking outside the top 20 for all respondents ended up with zero points.)

TomClarke

I think that this is a good explanation from Google support team https://support.google.com/business/answer/7091?hl=en
I hope that it will help you to answer all your questions.


RH-Calvin

Local search rankings can be achieved by local seo techniques. Local seo helps to promote your business in your area local and build its popularity within the country. Submitting your website to Google maps, classified ads and local business listing websites are some of the techniques used to build your local search engine rankings.

siyaab123

Enter complete data
Verify your location(s)
Keep your hours accurate
Manage and respond to reviews
Add photos
Siyaab Clothing offers you a wide range of Jubba, Thobes the Arabic Designer Dress Online for the modern day Muslim male at discounted price and offers.
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royshantanu

Despite having great content and good on-page, if your local search rankings aren't as per required then I would suggest to go for premium business listings & classifieds, as they are more effective than free ones. This way I think you should get appropriate results.


pablohunt2812

From year to year, the only thing you can count on in local search results is change.

Last year's survey corresponded almost simultaneously with the Pigeon algorithm update. We're now one year in, and although no significant algorithmic changes have been reported since Pigeon, the Local Stack / Snack Pack results were fully rolled-out worldwide just prior to this year's edition. Given that context, I asked respondents this year not only to rate ranking factors across pack and localized organic results, as in previous years, but also the specfic factors to which they were paying more (and less) attention to since the release of this interface.

As with last year's survey, the individual factors listed in the results are consolidated to just the top 50 in each category.

The Survey

As in recent years, the 2015 edition of this survey was divided into four parts.

I. General Ranking Factors

In this section, I asked participants to identify the influence of eight thematic clusters of ranking factors across the two primary types of Local results (localized organic, pack). In each case, they assigned a percentage of influence to all eight thematic clusters, totaling 100%. Businesses consistently ranked behind their competition in each of these types of results can use this section to prioritize their marketing efforts by theme.

II. Specific Ranking Factors

In part A of this section, I asked the experts to rank the top 20 individual ranking factors (out of a total list of 114) that have the biggest impact on pack/carousel rankings.

In part B of this section, I asked them to rank the top 20 factors from the same list, only this time to rank them based on impact on localized organic rankings.

In part C of this section, I asked them to rank the top 20 factors from the same list based on biggest impact in a competitive market, across both result types (pack and localized organic).

Results were then tabulated via inverse scoring, where the #1 ranked factor received the most "points" for that question, and the lowest-ranked factor received the fewest points. (The factors ranking outside the top 20 for all respondents ended up with zero points.)

III. Relative Change in Importance since Snack Pack / Local Stack

Here, I asked the experts to rank the five factors they were paying more attention to since the introduction of the Local Stack, and the five factors they were paying less attention to since that introduction.

Results were then tabulated via inverse scoring, where the #1 ranked factor received the most "points" for that question, and the lowest-ranked factor received the fewest points. (The factors ranking outside the top 5 for all respondents ended up with zero points.)

IV. Negative Ranking Factors

In this section, I asked the experts to rank 27 negative factors in order of most damaging to most benign.


apwebsolutions

You want to make sure that your Google My Business listing if fully optimized. Every field of information that they ask in the dashboard, must be filled in. Give them as much information as possible.

Make sure the category of your listing matches businesses that are ranking for your keyword

Beyond that, getting local citations can help your Google map rankings as well.