How to promote new character/brand ambassador through Digital Marketing?

Author Topic: How to promote new character/brand ambassador through Digital Marketing?  (Read 1745 times)

Offline sunil45Topic starter

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We are planning to introduce new comic character to represent the brand. Similar like McDonald's Joker, Amul's Baby girl, MailChimp's monkey face, Geico's Lizard.. etc

For Example check this video: https://www.youtube.com/watch?v=e4TdnqSMXa8&feature=youtu.be&list=PL139A69A037F3A12D

Here the Lizard stands as Geico's brand ambassador. Similarly I wanna promote my own cartoon to represent my business?

Could anyone suggest the ideas to promote the new character online using Paid Marketing, Social Media, digital channels and corporate website?


Offline WebOutGateway

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Hi there!

It was a great idea of yours to create a comic character to build your brand as a business. It's also a bright idea to promote it through online platforms.
Here are some tip on how to promote it online, I hope it would help you! :)

- In every photos that you post in social media, include the image of your comic character. Posting image can easily catch the attention of many users. (Create a eye catcher images)
- If possible, you can use your comic character as your display picture in your social media accounts.
- Flaunt your comic character in the beginning of your website.
- If you have a physical office, better display your comic character so that people who visits your profile can easily remember your brand.

Just make sure that your comic character is catchy, cute and relevant to what your business is. Goodluck! :)
Having a problem in your website? Feel free to visit us and let us know your  Web requirements to transform your bright ideas into a creative website

Offline sunil45Topic starter

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Hi Weboutgateway,

Thanks for your response! ideas are outstanding.

As you said, "3. Flaunt your comic character in the beginning". Other than homepage where else we can use this comic character on the official website pages such as Blog, News, Products, Webinar, Newsletter... etc?

Any suggestions??


 

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