Marketing through Coupons Website

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Offline SeoDezinTopic starter

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Marketing through Coupons Website
« on: 08-08-2020, 02:51:41 »
Anyone who can share with me the conversion rate of any business through marketing campaign of Coupons Websites?


Offline brookeroberts7

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Re: Marketing through Coupons Website
« Reply #1 on: 08-10-2020, 00:13:12 »
7 Effective Ways to Promote Online Coupon Sites
Strategy #1: Activate & Optimize Your PPC Ads For Each & Every Relevant Search Term.
Strategy #2: Reach Out to the Relevant Audience Via Facebook Ads.
Strategy #3: Content Marketing – Attracting Audience Using Words.
Strategy #4: Content Discovery Platforms.
Strategy #5: Build An Email List Of Online Shoppers.
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Offline JustinC

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Re: Marketing through Coupons Website
« Reply #2 on: 08-10-2020, 05:45:14 »
According to MarketingProfs, 57% of US online shoppers who used a coupon code said that if they had not received the discount, they would not have bought the item(s).

Customers are actually more than receptive of digital coupons. According to the marketing blog, Amasty:

68% of consumers believe that coupons build brand awareness
60% of consumers love to receive digital coupons
68% of consumers state coupons generate loyalty
50% of consumers are more likely to visit a store if they have received a coupon
There are several different types of discounts and offers that you can employ, here are the most common:

Percentage Based Discount: 28% of shoppers are likely to spend more money if a retailer offers a percent off their total. Source: RetailMeNot. 17% if they offer specific product deals. Source: Retention Science
Dollar Value Discount: 30% of coupons users are most interested in deals that offer a specific dollar amount off of their purchase. Source: RetailMeNot
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Since coupons can provide a trigger for a visitor to make a purchase, they can be utilized to increase conversions; especially if it makes the difference in whether a shopper has the ability to purchase an item or not. To create a coupon that is relevant and compelling, try implementing one or several of the following:

Weekly/Monthly Offers to Drive Sales and Meet Revenue Goals
Pre-launch offers
Holiday/Season Offers
Offers for Liking, Following or Sharing on Social
Referral Offers
Exclusive Social Offers
Customer Loyalty Offers
According to Robert Cialdini’s principle of scarcity, it’s normal social behavior for us to like things more when there are less of them to go around or they’re available only for a short time. Online retailers can take advantage of this by sending out messages that set a clear expiration date, create urgency and use compelling calls to action such as “Redeem Now,” and “Shop Today.”

Although a visitor may redeem a coupon, it doesn’t necessarily mean they will end up using it. The good news is that, if you captured their email, you can potentially turn that unused redemption into a lead by sending a reminder or recovery email to those shoppers. To make the most of these remarketing emails, connect the coupons to your email marketing service that that a drip email campaign is triggered to do the following:

Real-time: An email sent immediately when the coupon is redeemed. This email only needs to contain the coupon code, a link back to your site and a reminder of the expiration date.
24 Hours: If the coupon is still unused, this will serve as a reminder email and is a good time to reiterate the value of the coupon and stress the urgency of a response with messages such as, “Today only,” “In the next 24 hours,” and “Exclusively for first-time visitors.”
7 Days: If, after 7 days, the shopper still hasn’t returned to use their coupon code, this will serve as their third and final notice. If sending a few hours before the coupon is set to expire, it can also be a good idea to increase the offer or include an additional discount.

 

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