Why no key but a site rank well?

[packtoo]

Why no key but a site rank well?

[damponting44]

To put this in layman's terms, if a lot of people link to your website homepage, it's possible for other pages to rank as well, but it's even better if those pages also have external links pointing at them.

[Simi]

It's a weird question. no key in title ? but in content ? and you have not only good content but also visualize infographic.
Moreover, you build huge backlinks..
=> High rank

[JeremyElectrical]

A website can rank well if it has a lot of link pointing to it, even though it does not have obvious keyword placements throughout the website. A classic example of this is Adobe ranking for "click here"

[amayajace]

Particularly, if your site doesn't have a lot of links, the links you lose can have a substantial impact on your rankings. Diagnosis: If lost links do result in a ranking drop, the drop is usually moderate. ... To check if lost links are the reason your rankings dropped, launch SEO SpyGlass and open your project.