negative keyworrds

[Sap Solution]

What are the negative keywords and how they are used in SEO ?

[LyzLauren]

Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

You can visit Google Adword to get more insites regarding negative keywords.

[TomClarke]

Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI). When you add terms as negative keywords (available for "Sarch network aonly', and "Search Networ with Display Select") or as keyword exclusions (for "Display Network only" campaigns), your ad won't show to people searching for those terms or visiting sites that contain those terms.
With negative keywords you can:
-  prevent your ad from showing to people searching for a visiting websites about things you don't offer;
- show  your ads to people who are more likely to click them;
- reduce costs by exludign keywords where you might be spending money but not getting a return.
When you select negative keywords, you'll want to choose search terms that are similar to your keywords, but signal that people are looking for a different product.

[Yuga]

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.