On-page and Off-page Optimization

Author Topic: On-page and Off-page Optimization  (Read 8530 times)

Offline lincon

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Re: On-page and Off-page Optimization
« Reply #20 on: 05-31-2013, 04:55:45 »
 SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.

Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.

Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:

    A checklist outlining the key areas to consider when reviewing on-page SEO.
    A list of common mistakes to look out for with regard to on-page SEO.
    A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

    Always start with keyword selection, research and testing
    Meta Description tag
    ALT tags
    H1 tags
    URL structure
    Internal linking strategy
    Content
    Keyword density
    Site maps, both XML and user facing
    Usability and accessibility
    Track target keywords
    Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

    Duplicate content
    URL variants of the same pages
    Off-site images and content on-site
    Duplicate title tags

Avoid spammy SEO tactics such as:

    Hidden text
    Hidden links
    Keyword repetition
    Doorway pages
    Mirror pages
    Cloaking


Offline drsajikm

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Re: On-page and Off-page Optimization
« Reply #21 on: 06-27-2013, 05:39:19 »
tru meta description title tags and title with your keyword..then go for 2-3 % keyword density in your conten and 60% of that 2-3% should come at the first half of your content...
go and build backlinks from web 2.0 article directories,QA and forums with different anchor text..hope I have helped you out..
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Offline Patrecia

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Re: On-page and Off-page Optimization
« Reply #22 on: 07-02-2013, 02:53:32 »

Post Penguin 2.0 has to be more vigilant in terms of offsite optimization as now Google plans to view the internal pages too for a site regarding the content and the links to it. Also Social Signals have gained more of importance as it doesn't matter how many people like your profile over social media sites but also what kind of circle do the people linking your page have in there profile as well. The latest inbound marketing report also shows that the Social Media sites like Linked-in has gained more importance in terms of building traffic to the sites. Thus we see that SEO in terms of both on-page and off-page optimization is not a short term game. It needs to generate a long time brand mention to gain organic search ranking.

Offline jacksonperezy

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Re: On-page and Off-page Optimization
« Reply #23 on: 09-04-2013, 09:05:52 »
Really Awesome! I have found some of fantastic source about On Page and Off page optimization. The massive conception is really solid for those who are really new in SEO field.

 

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