PPC and PPI

Author Topic: PPC and PPI  (Read 14944 times)

Offline nancyisabellTopic starter

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PPC and PPI
« on: 07-22-2014, 04:38:45 »
What is difference between PPC & PPI?


Offline bhupirana79

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Re: PPC and PPI
« Reply #1 on: 08-04-2014, 02:23:17 »
With Pay-Per-Click or PPC you pay for an online advert only when someone clicks on it. With Pay-Per-Impression or PPI – you pay each time your advert is displayed to a user, i.e. they don’t necessarily have to click on your advert and go through to your website.

Offline heris charles

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Re: PPC and PPI
« Reply #2 on: 08-13-2014, 23:49:29 »
With Pay Per Click (PPC) the advertiser pays when a user clicks on the ad.

With Pay Per Impression the advertiser pays each time the ad is displayed to a user. Rates are typically per 1000 impressions (CPM). Pay Per Click is generally a much more cost effective method for advertisers as it ensures advertisers only pay for traffic received from their efforts, rather than simply paying for impressions.

Offline alexandermoores

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Re: PPC and PPI
« Reply #3 on: 08-14-2014, 06:59:24 »
A pay per click ad requires the advertiser to pay each time the ad is clicked. The ad seems on the website for any visitors to see for free, but once the visitor clicks, you are charged. The cost per impression model provides you better control of the budget for your online ad campaign.

Offline richardmsmith

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Re: PPC and PPI
« Reply #4 on: 09-14-2018, 23:44:32 »
PPC- You pay only when people click on your ad. You can use the Google keyword tool to calculate how much you can pay. PPI-Pay Per Install is provided by the affiliate network sites.If you are promoting software.You only have to pay once somebody install that software.


Offline MVMInfotech18

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Re: PPC and PPI
« Reply #5 on: 09-17-2018, 01:27:11 »
PPC: You pay only when people click on your ad. You can use the Google keyword tool to calculate how much you can pay.

PPI:Pay Per Install is provided by the affiliate network sites.If you are promoting software.You only have to pay once somebody install that software.

Offline amayajace

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Re: PPC and PPI
« Reply #6 on: 07-31-2019, 03:50:24 »
Similar to CPC and PPC, Pay Per Impression (PPI) and Cost Per Impression (CPI) are used to mean the same thing by different people. But like CPC and PPC it usually is refereed to in terms of the publisher who sell a cost per impression (CPI) and advertisers who pay per impression (PPI).

Offline ritesh3592

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Re: PPC and PPI
« Reply #7 on: 09-26-2019, 22:23:13 »
PPC (Pay Per Click): when the customer clicks the ad.
PPI (Pay Per Impression): when the customer sees the ad

Offline SteveGood

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Re: PPC and PPI
« Reply #8 on: 09-26-2019, 22:59:41 »
Hi,

PPC - Pay Per Click mean by you can pay when viewers click your ad, it is also called CPC or Cost Per Click

PPI - Pay Per Impression mean by you can pay viewers to view your ad, it is also called CPM or Cost Per Impression.
Thanks
Steve Good


Offline SEO.Ninja

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Re: PPC and PPI
« Reply #9 on: 11-12-2019, 23:46:40 »
Pay Per Impression the sponsor pays every time the promotion is shown to a client. It counts rate for CPM.
Pay Per Click is a great deal most effective system for promoters as it guarantees sponsors pay for movement accepted from the visitor.