SEO for e-commerce website

Started by linavi390, 09-05-2011, 19:55:12

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hoahong

if you have an e-commerce site, and you have updated all the contents related to your products in the catalog; what would you do next to update your content? Is there any way for updating content on e-commerce pages. Explain me plz. Thank You,


hieronymusf01

SEO for an e-commerce site is even harder than for a regular content site, as you are almost always competing with large retailers. Getting noticed is the key. You should definitely try to attract natural links, this only works after you are being found already. But people don't just start to link to you, most people running a blog do a Google search for relevant sites first, and when they find your site than can decide to link to you. Or, they pick up your products/articles on Facebook/Twitter/Quora etc. But still, they have to notice you.

But how do you get noticed? Well, make sure each and every piece of content (blog posts, products descriptions etc.) is unique and well optimized, has a long reading time and you should try to keep bounce rates low. Google is getting smarter in determining what your page is about, so try to avoid keyword stuffing. It might take a few months, but Google will send you a few visitors a days based on very long-tail terms. These won't get you rich, but at least this opens up the opportunity to get noticed. Be sure to use lots of blog posts, make top 10 lists, how-to's etc. along with your products so to cover the whole spectrum.


sonth321

When dealing with an e-commerce website, there are several things that you'll want to pay particularly close attention to in terms of SEO.

Your Wordpress website is not going to have the same challenges as your IBM Websphere website. With e-commerce, you are dealing with a litany of areas where things can go wrong. Hopefully this column will help you avoid some of the pitfalls that often come from trying to optimize for e-commerce.

Keep in mind that this is not an exhaustive list of everything to watch for in the SEO of an e-commerce website, but these elements just happen to represent some of the more common things that I've come across.

Yuga

Keyword research to find the types of keywords customers are searching.
Site architecture based on your keyword research.
On-Page SEO through strategic keyword optimization in meta tags and content.
Technical SEO to help ensure search engines can crawl your site efficiently.