SEO after Penguin update!

Started by emedianetwork, 11-20-2013, 23:46:20

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emedianetworkTopic starter

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Roberto Timmons

#1
SEO, or search engine optimization, continues to be an important aspect of digital marketing even after the Penguin update. The Penguin update, introduced by Google in 2012, aimed to target websites that engaged in manipulative link building practices. This update enforced stricter guidelines for quality content and natural link building.

After the Penguin update, it's crucial to focus on creating high-quality, relevant, and valuable content that attracts organic links. It's essential to avoid any black hat SEO techniques, such as buying links or engaging in link schemes, as they can result in penalties.

Instead, prioritize building relationships with other reputable websites and engaging in genuine outreach efforts for guest posting and link acquisition. Additionally, optimizing your website's technical aspects, such as site speed, mobile-friendliness, and user experience, is crucial for success in the post-Penguin environment.

1. Focus on relevant anchor texts: Avoid over-optimizing anchor texts with exact-match keywords. Instead, use a combination of branded anchor texts, natural phrases, and variations of your target keywords to create a more organic link profile.

2. Diversify your link profile: Aim for a diverse range of high-quality backlinks from different sources. This can include guest posting, content outreach, social media shares, industry directories, and mentions from influencers or reputable websites.

3. Monitor and disavow toxic links: Regularly monitor your backlink profile using tools like Google Search Console or third-party tools. If you identify any low-quality or spammy links, make an effort to disavow them using Google's Disavow Tool.

4. Focus on user experience: Providing a positive user experience is crucial for SEO success. Ensure your website is fast-loading, mobile-friendly, and easy to navigate. A good user experience helps increase visitor engagement, leads to longer dwell times, and improves your chances of earning natural backlinks.

5. Optimize for user intent: Understand what users are looking for when they search for specific keywords in your industry. Create content that aligns with their intent and provides valuable information or solutions. This will help attract organic traffic and encourage natural link building.

After penguin update doing SEO has become difficult as like after Google's other update. But this time it has brought a historic change that is now we need to enhance the content of our site as well as of our backlinks.
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Richard Touchet

The recent penguin update has given some sweet and bitter results, because some sites lost their ranking, some remained unaffected while of some ranking got improved. So I think if you are having natural and quality backlinks for your site with the rich and informative content then nothing will gonna be happen to your site's ranking.

Agenore Lucciano

Quote from: Ronald Jones on 11-26-2013, 00:24:00
I have also seen such thing while researching for the effects of this update, but I am not getting why some sites got hit twice by this update, is it because of their low quality backlinks or because of their low quality content.

I think both could be results because I found that this time Google has created an algorithm which looks at the quality of both the things. Also I think the social signals played an important role in this update while hitting or ranking up a site.

Richard Ranck

After this update SEO has changed a lot, now instead of focussing on the number of backlinks it become necessary to improve the quality of the content, and also the role of social media got increased as it is very powerful in driving the traffic to a website.
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Aaron Sowerby

Quote from: keeverandassociates12 on 12-05-2013, 03:10:32
In these days SEO is very Difficult due to Google Panda update...



It is more difficult not only due to Google Panda but also due to Hummingbird, because now you have to focus more on the content of your site instead of only backlinks, which is more difficult task than creating backlinks.
newbielink:http://www.jimsbincleaning.com.au [nonactive]
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Austin Estrange

I think after the regular update of hummingbird and penguin, doing seo become quite more difficult. Because now they are focusing more on the quality of the content, and we cannot decide ourself that the quality is good or not.
newbielink:http://jimsbathresurfacing.com.au [nonactive]
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jaysh4922

Google Penguin are basically based on Web spam on the website, when promote your website on search engine and Google finds the black hat technique, black hat Seo in your website then Google decrease your ranking in the search engine and penalize your website.


davidfleming

Social media has become a very successful and powerful tool in online marketing. Posts on Facebook and Twitter have the possible to reach a large audience and generate traffic in a very short amount of time. If you have managed to build a large backing of followers, it can be more potent that traditional link building.
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