What is meant Possum Update

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Offline Rohit08Topic starter

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What is meant Possum Update
« on: 10-05-2016, 05:30:44 »
Can anyone list out the details about possum update which was recently rolled out by Google, I like to get the core aim of this algorithmic update.

Offline c-gun21000

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Re: What is meant Possum Update
« Reply #1 on: 10-06-2016, 06:57:00 »
Possum has nothing to do with live indexing. This update is related to local SEO, in short word business had problem to rank for city if they fall of its borders. Now with this update they rank like they are inside city borders equally with competition from that city.

Here is article awesome article on that theme:
« Last Edit: 10-06-2016, 06:59:04 by c-gun21000 »
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Offline pablohunt2812

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Re: What is meant Possum Update
« Reply #2 on: 10-11-2016, 02:25:07 »
You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine algorithm.

Google did not announce the adjustment. SEO pros first noticed a massive change in local and map results, what they call the 3-pack and Local Finder, on Sept. 1 and closely scrutinized search results over following weeks. Some call it the most significant change to local search results since Pigeon in 2014.

The Importance of Locations

Specifically, businesses that fall outside the physical city limits saw a huge spike in rankings. Previously, businesses located just outside a city’s limits had extreme difficulty appearing in local search results – a source of consternation for businesses, their marketers and SEO consultants. Even if businesses listed the city on their mailing addresses and their customers probably thought of them as located in the city, Google’s results ignored them if they were located in a different census-designated place. Most viewed this as a geographic technicality, but not Google.
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Offline RH-Calvin

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Re: What is meant Possum Update
« Reply #3 on: 10-18-2016, 00:08:08 »
Google Possum is an algorithm change in local search results. The main purpose of the update was to diversify the local results and also prevent spam from ranking as well.


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