Why rankings fluctuate?

Author Topic: Why rankings fluctuate?  (Read 8124 times)

Offline techninjaTopic starter

  • Trade Count: (0)
  • Newbie
  • *
  • Thank You 0
  • Posts: 4
  • Karma: 0
Why rankings fluctuate?
« on: 08-25-2015, 17:46:04 »
My website rankings are shuffling daily since two weeks. I noticed that sometimes keywords come at 2nd page and next day it goes on 12th page. This is the case only with 4 keywords, either other keywords are stable at top positions.

Keywords those are shuffling daily has very less searches and no competition. I have created couple of good links as well. But don't why it is shuffling contentiously.

Does anyone know why this is happening?


Offline rajan

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 7
  • Posts: 58
  • Karma: 0
Re: Why rankings fluctuate?
« Reply #1 on: 10-07-2015, 01:11:55 »
Build Quality links for that page with you targeted keyword as anchor text. Also check out your competitors website what strategy they are followed to rank in the first place and implement the same.

Offline TomClarke

  • Trade Count: (0)
  • Hero Member
  • *****
  • Thank You 50
  • Posts: 893
  • Karma: 0
  • Gender: Male
    • Custom Writing Service & Content Marketplace
Re: Why rankings fluctuate?
« Reply #2 on: 09-01-2016, 02:34:11 »
There are  a number of factoes that cause a fluctuation in rankings but the most common  is a reshuffling by the search engines. When the likes of Google, Bing or Yahoo make small changes to their algorithms, some websites may experience sudden drops or gains in their rankings. Over a short period of time these will level out and a stable position will emerge once again.
Another obvious factor is to loose position naturally, due to an SEO and marketing increase by your competitors. With  more businesses investing in professional SEO services, the top search positions become highly competitive,  maling it harder for your site to rank against them. Website strength is only gained over time and targeted optimization; the search engine ranking should then follow accordingly.
Your ideas, our writings - Writology.com

Offline royshantanu

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 5
  • Posts: 35
  • Karma: 0
  • Gender: Male
    • Web Designing | Web Development | Web Marketing Company Pune
Re: Why rankings fluctuate?
« Reply #3 on: 09-07-2016, 02:58:55 »
For medium-highly competitive keywords the rankings will definitely fluctuate but it also depends on the target market of the keyword.
There are also various technical problems which we couldn't interfere with such as search engine algorithm updates,etc.
Then there is the question of competitors, they are also working towards ranking the same keywords as yours.
My advise will be to keep things simple, avoid gray area of SEO, have a good on-page  & create original content, build quality links through link-exchange, affiliate marketing, etc.

Offline Rita Jaiswal

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 4
  • Posts: 18
  • Karma: 0
    • Hindustan Property- Real estate in mumbai
Re: Why rankings fluctuate?
« Reply #4 on: 09-07-2016, 06:45:02 »
There are several reasons to see a ranking fluctuation in the keyword ranking of your website because the search result show your website link based on numerous factors. Some of the important reasons behind this could be:

If there is a release of new Google Update
If your experiencing an increase in the bounce rate of your website
If your website speed is varying
If the content update on your website is inconsistent
If your Off-page SEO activities are not regular
If you are getting down-votes and dislikes from social channels specially from G+
Last but, one of the silly mistake: If you are checking the ranking by logging into your Gmail account then you can see a rise in ranking.


Offline pablohunt2812

  • Trade Count: (0)
  • Full Member
  • ***
  • Thank You 23
  • Posts: 203
  • Karma: 0
Re: Why rankings fluctuate?
« Reply #5 on: 12-02-2016, 01:06:47 »
As for the rankings drop, it's impossible to say without more specifics. The most common reason these days for rankings drops is over-optimized anchor text, but again it's impossible to say without  more specifics.

Assuming it's not a penalty, just focus on creating better content or building more links. That's SEO in a nutshell. If you are able to attract lots of high quality links, Google will tend to rank your site higher and keep you there. Likewise, if your site provides a great user experience and great information, Google will want to show the site to more of its users. Great content also tends to attract great links.

Figuring out why one keyword went up or down a position is not possible given how many factors there are, and is typically not a good use of your time. Focus on the big picture: build a quality site and build links.

Offline heyzal

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 2
  • Posts: 61
  • Karma: 0
  • Gender: Male
    • viaje a la india
Re: Why rankings fluctuate?
« Reply #6 on: 12-06-2016, 22:46:28 »
I think reason should be lots of algorithm updation. what do you think ?

Offline LyzLauren

  • Trade Count: (0)
  • Sr. Member
  • ****
  • Thank You 19
  • Posts: 290
  • Karma: 1
  • Gender: Female
  • Newbie, who wants to explore new things ♥
    • http://www.betindo.com/
Re: Why rankings fluctuate?
« Reply #7 on: 12-07-2016, 00:27:22 »
I would agree with what Rajan said, you need to create backlinks wherein you can use those key word for your anchor text. There will always be some changes on the digital marketing world since its pretty much in demand nowadays, competition is bigger.

Offline affinity

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 23
  • Karma: 0
  • www.affinityconsulting.ie Lead Generation Experts
    • Search Engine Optimisation | Lead Generation | Digital Marketing
Re: Why rankings fluctuate?
« Reply #8 on: 12-15-2016, 02:40:29 »
This can happen with Google or any other search engine. I have stopped worrying about these changes in ranking.
If you are providing high quality content that adds value to the internet and more specifically to the vistors of your site combined with good backlinks from relevant sources you will have nothing to worry about.


Offline luffy268

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 8
  • Posts: 99
  • Karma: 0
    • Haki Review
Re: Why rankings fluctuate?
« Reply #9 on: 12-19-2016, 18:56:48 »
Here is something you might interested in:
ianspencer.co.uk/rankings-fluctuate/
Best of luck, my friend :)

 

Related Topics

  Subject / Started by Replies Last post
Alexa Rankings

Started by simonr « 1 2 3 » Alexa Ranking

29 Replies
8455 Views
Last post 06-04-2013, 05:56:15
by stephenj141
1 Replies
1271 Views
Last post 06-07-2012, 05:27:50
by stevensmith
2 Replies
1529 Views
Last post 04-29-2015, 01:15:27
by SahilFruits
6 Replies
4094 Views
Last post 03-03-2017, 04:00:01
by ShaliniVerma
5 Replies
1189 Views
Last post 05-21-2017, 22:52:14
by deekumar0203