Why rankings fluctuate?

Author Topic: Why rankings fluctuate?  (Read 1075 times)

Offline techninjaTopic starter

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Why rankings fluctuate?
« on: 08-25-2015, 17:46:04 »
My website rankings are shuffling daily since two weeks. I noticed that sometimes keywords come at 2nd page and next day it goes on 12th page. This is the case only with 4 keywords, either other keywords are stable at top positions.

Keywords those are shuffling daily has very less searches and no competition. I have created couple of good links as well. But don't why it is shuffling contentiously.

Does anyone know why this is happening?

Offline rajan

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Re: Why rankings fluctuate?
« Reply #1 on: 10-07-2015, 01:11:55 »
Build Quality links for that page with you targeted keyword as anchor text. Also check out your competitors website what strategy they are followed to rank in the first place and implement the same.

Offline TomClarke

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Re: Why rankings fluctuate?
« Reply #2 on: 09-01-2016, 02:34:11 »
There are  a number of factoes that cause a fluctuation in rankings but the most common  is a reshuffling by the search engines. When the likes of Google, Bing or Yahoo make small changes to their algorithms, some websites may experience sudden drops or gains in their rankings. Over a short period of time these will level out and a stable position will emerge once again.
Another obvious factor is to loose position naturally, due to an SEO and marketing increase by your competitors. With  more businesses investing in professional SEO services, the top search positions become highly competitive,  maling it harder for your site to rank against them. Website strength is only gained over time and targeted optimization; the search engine ranking should then follow accordingly.

Offline royshantanu

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Re: Why rankings fluctuate?
« Reply #3 on: 09-07-2016, 02:58:55 »
For medium-highly competitive keywords the rankings will definitely fluctuate but it also depends on the target market of the keyword.
There are also various technical problems which we couldn't interfere with such as search engine algorithm updates,etc.
Then there is the question of competitors, they are also working towards ranking the same keywords as yours.
My advise will be to keep things simple, avoid gray area of SEO, have a good on-page  & create original content, build quality links through link-exchange, affiliate marketing, etc.

Offline Rita Jaiswal

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Re: Why rankings fluctuate?
« Reply #4 on: 09-07-2016, 06:45:02 »
There are several reasons to see a ranking fluctuation in the keyword ranking of your website because the search result show your website link based on numerous factors. Some of the important reasons behind this could be:

If there is a release of new Google Update
If your experiencing an increase in the bounce rate of your website
If your website speed is varying
If the content update on your website is inconsistent
If your Off-page SEO activities are not regular
If you are getting down-votes and dislikes from social channels specially from G+
Last but, one of the silly mistake: If you are checking the ranking by logging into your Gmail account then you can see a rise in ranking.


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