PPC and PPI

Started by nancyisabell, 07-22-2014, 04:38:45

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nancyisabellTopic starter

What is difference between PPC & PPI?


bhupirana79

With Pay-Per-Click or PPC you pay for an online advert only when someone clicks on it. With Pay-Per-Impression or PPI – you pay each time your advert is displayed to a user, i.e. they don't necessarily have to click on your advert and go through to your website.
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heris charles

With Pay Per Click (PPC) the advertiser pays when a user clicks on the ad.

With Pay Per Impression the advertiser pays each time the ad is displayed to a user. Rates are typically per 1000 impressions (CPM). Pay Per Click is generally a much more cost effective method for advertisers as it ensures advertisers only pay for traffic received from their efforts, rather than simply paying for impressions.

alexandermoores

A pay per click ad requires the advertiser to pay each time the ad is clicked. The ad seems on the website for any visitors to see for free, but once the visitor clicks, you are charged. The cost per impression model provides you better control of the budget for your online ad campaign.

richardmsmith

PPC- You pay only when people click on your ad. You can use the Google keyword tool to calculate how much you can pay. PPI-Pay Per Install is provided by the affiliate network sites.If you are promoting software.You only have to pay once somebody install that software.


MVMInfotech18

PPC: You pay only when people click on your ad. You can use the Google keyword tool to calculate how much you can pay.

PPI:Pay Per Install is provided by the affiliate network sites.If you are promoting software.You only have to pay once somebody install that software.

amayajace

Similar to CPC and PPC, Pay Per Impression (PPI) and Cost Per Impression (CPI) are used to mean the same thing by different people. But like CPC and PPC it usually is refereed to in terms of the publisher who sell a cost per impression (CPI) and advertisers who pay per impression (PPI).

ritesh3592

PPC (Pay Per Click): when the customer clicks the ad.
PPI (Pay Per Impression): when the customer sees the ad


SteveGood

Hi,

PPC - Pay Per Click mean by you can pay when viewers click your ad, it is also called CPC or Cost Per Click

PPI - Pay Per Impression mean by you can pay viewers to view your ad, it is also called CPM or Cost Per Impression.
Thanks
Steve Good
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SEO.Ninja

Pay Per Impression the sponsor pays every time the promotion is shown to a client. It counts rate for CPM.
Pay Per Click is a great deal most effective system for promoters as it guarantees sponsors pay for movement accepted from the visitor.