Do you really need great content for Facebook marketing?

Started by sonth321, 04-22-2016, 23:14:16

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sonth321Topic starter

I have read more post mentioned about great content can help you improve your Facebook marketing campaigns or increasing engagements for your post (likes, shares and comments), Is it true?
If I am not a good writer, I should hire a content writer for this job or doing according to my way?

Please give me some right suggestion.

Thanks.


TomClarke

To get the most reach from your content, make sure that your content educates, entertains and empowers your fans. This will pigue  their interest and keep them coming back for more. Also you should publish everything you have in as many places as possible. This means  that you want to get your content online, and you want it to be seen by as many potential prospects as possible. While Facebook is extremely powerful, don't forget to spread your content out and use Twitter, LinkedIn, YouTube, and your blog!


MaryGreen

Quote from: sonth321 on 04-22-2016, 23:14:16
I have read more post mentioned about great content can help you improve your Facebook marketing campaigns or increasing engagements for your post (likes, shares and comments), Is it true?
If I am not a good writer, I should hire a content writer for this job or doing according to my way?

Please give me some right suggestion.

Thanks.

I think that very important to have a good and interesting content! That is why, you can use a lot of interesting and actuality information! Also, use pictures, videos for it ! Develop your content with cool and needed phroses and quetes! More interesting to see pictures than read long post!

LyzLauren

You surely do since we all know how tight the competition is nowadays. With a lot of page available on the worldwide web you'll gonna need to have a quality and engaging content to drive more traffic to your website.

Chris_Tax

Yes, it's true that high-quality, engaging content can significantly improve your Facebook marketing campaigns. The more interesting and relevant your content is, the more people are likely to interact with it (through likes, shares, comments) which extends its reach. Great content can spark conversations, build communities, and ultimately, drive conversions and sales.

Are you finding trouble crafting top-notch content? Here's some advice:

1. **Knowing your audience:** Tailor your content to your audience. Understand their needs, values, and the type of content they engage with. Facebook insights or other analytic tools can help you with this.

2. **Experimenting with different formats:** Experiment with various content types like images, videos, infographics, live videos, etc. because different types of content resonate differently with different people.

3. **Posting worthwhile and valuable content:** Whether it's informative, entertaining, educational, or inspiring, make the content beneficial to your audience.

4. **Encouraging interaction:** To increase engagement, you could ask questions, run polls or surveys, or start up a lively discussion.

If you're not confident in your content creation skills, hiring a content writer can be a good choice. Professionals have the experience and skills to craft highly compelling posts and they stay updated with trends, keeping your content fresh and engaging.

However, if you decide to take a stab at writing the content yourself, remember it's a learning process. You may start off feeling inexperienced, but with practice, you'll get better over time. Consider taking courses or seminars on digital marketing and writing, or seek advice and feedback from others.

Either way, remember that authenticity is key. Whether the content is crafted by you or a professional, make sure it truly represents your brand and resonates with your audience.


Here are a few more essential principles that you can consider to improve the quality of your content:

Storytelling: People connect to narratives. Small stories that highlight customer experiences, behind-the-scenes posts, or how your products or services come to life can significantly raise engagement.

Appeal to Emotion: Content that evokes an emotional response (whether it's happiness, surprise, or even sadness) tends to perform well.

Visuals: A picture speaks a thousand words, and this is especiaĺly true on social media. High-quality, relevant images and videos can significantly enhance your content's appeal.

Consistency: Posting content consistently can help keep your audience engaged while also helping you to understand what kind of content resonates most with your followers.

Hashtags and Trending Topics: Use popular hashtags related to your brand and capitalize on trending topics, if relevant. This can increase the visibility of your posts.

User-generated content: Featuring content created by your users or customers (with their permission, of course) is a great way to foster community and engagement. It often feels more genuine and relatable.

If you are going to hire a content writer, here are a few things to consider:

Look for a writer with digital marketing and SEO knowledge: It's not enough to write beautifully; the content must also be optimized for search engines and be marketing-centric.
Find a writer who understands your industry: They can communicate more effectively with your audience and create more engaging, relevant content.
Request for writing samples: Reviewing a writer's past work will provide a clearer idea of their writing style, creativity, and versatility.

here's some additional advice:

Personalize Your Content: Make sure your content speaks directly to your individual follower or customer. Use personalization techniques to ensure your content resonates with your audience.

Call to Action: Don't forget to include a call to action in your content. Whether it's reading a blog post, signing up for a newsletter, or purchasing a product, make sure it's clear what you want your audience to do next.

Provide Value: At the end of the day, your content must provide value to your followers.

Share Interesting Facts or Data: People love interesting, little-known facts related to your business or industry. They can spark interest and drive engagement.

Leverage Influencers: Collaborating with influencers can help you reach a larger audience and give your brand more credibility.

If you're hiring a content writer:

Consider Their Responsiveness: A good content writer should be responsive and communicative. They should be proactive about asking questions to understand your brand, audience, and goals.

Trial Assignments: Give the writer a small assignment as a trial before starting a big project or agreeing to a long-term contract. This will help you assess not just their writing skills, but also their ability to meet deadlines, communicate, and take feedback.

Look for Adaptability: The digital marketing landscape is always changing. You want a writer who can adapt to new platforms, techniques, and trends.

tips for content creation:

Leverage User-Generated Content: User-generated content is original content created by your followers or customers. It's authentic, and can help boost customer engagement and loyalty.

Involve Your Team: Members of your team might have hidden talents or insights that can contribute value to your content creation process.

Engage with Your Audience: Respond to comments, ask questions, and show appreciation to your followers. This can foster stronger relationships and build a stronger community around your brand.

Experiment and Analyze: Regularly try different types of content, different platforms, and different techniques, and analyze the results to understand what works best.

Consistency is Key: It's important to post content regularly to keep your audience engaged and keep your brand at the top of their mind.

For hiring a content writer:

Check Their Industry Knowledge: If you're in a specific or technical field, find a writer who has experience and knowledge in that industry.

Identify Their Special Skills: Some writers excel in humor, some are more adept at data-driven stories, while others have a knack for explaining complex ideas in simple language. Find a writer whose skills align with your brand's voice and content needs.

Check Their Work Ethics: A writer who respects deadlines, communicates professionally, and maintains a positive attitude can be a valuable asset to your team.

Check Their SEO Knowledge: In the digital space, basic understanding of SEO is crucial. Make sure a potential specialist knows how to do keyword research and use them properly in the text.

Test Their Research Skills: Great writers are also great researchers. They should be able to find, understand, and use information from reliable sources.

Review the Revision Process: Ask potential writers about their revision process. They should be open to feedback and willing to make changes if necessary.
Chris
https://incometaxprepfillmore.com/
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onehalf

Hiring a writer is a good idea. Moreover, keep in mind that you can also post other forms of content aside from text or article. You can post images, memes, infographs or videos that are related to your business or niche.

boy2man

Hire writer ? I dont think so ! Content to share on FB almost is media like image, video clip, they rarely use long article for there post. I think you should to hire graphic designer or video maker.
no sign
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sudiptasen

Yes this is true, that great content can help you improve your Facebook marketing campaigns or increasing engagements for your post.
If you not a good content writer, so you can hire a content writer for this job.
      Thanks. !-!
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bhaskardas

Quote from: sonth321 on 04-22-2016, 23:14:16
I have read more post mentioned about great content can help you improve your Facebook marketing campaigns or increasing engagements for your post (likes, shares and comments), Is it true?
If I am not a good writer, I should hire a content writer for this job or doing according to my way?

Please give me some right suggestion.

Thanks.

As we know there are 3 types of contents: Text, Image & Video and without contents people cant understand business purpose. Only creative and engaging contents will engage people and build brand name.
This post will make you clear and gives you ideas: https://www.linkedin.com/pulse/how-brand-your-startup-company-facebook-digital-marketing-hаcker


Gabrel

The first thing I would make sure you have are good graphics or video that has viral potential (entertaining, short and appealing). Then have equally engaging content for those who click through. I believe that keeping your funnel engaging to the medium (FB) is the key to maximizing traffic interaction and conversion.

Most of us should ask our own selves, "what makes me click on a video or post?" I believe that your answer will tell you a lot. Sometimes we lose ourselves to marketing technicalities and forget who Facebook users are and how they use Facebook.
Go Green!!
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