How Google uses machine learning in its search algorithms

Started by Aldenhussy, 10-19-2016, 06:33:16

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AldenhussyTopic starter

How Google uses machine learning in its search algorithms? can you explain clearly.. Am new to SEO
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Ericblanc

Google uses machine learning in its search algorithms to improve the quality and relevance of search results. Machine learning is a branch of artificial intelligence that enables computers to learn from data without being explicitly programmed.

In the context of Google's search algorithms, machine learning helps the system understand user intent and deliver more accurate search results. Here's a simplified explanation of how it works:

1. Data collection: Google collects a vast amount of data from various sources, including websites, user behavior, and explicit feedback. This data is used to train the machine learning models.

2. Feature extraction: The collected data is processed to extract relevant features or patterns that can help understand search queries and web pages better. These features could include keywords, page structure, metadata, and more.

3. Building models: Using the extracted features, Google builds machine learning models to predict user needs and preferences. These models are trained on a wide range of data to understand various aspects of user queries and web content.

4. Ranking and relevance: When a user enters a search query, the models analyze the query and match it to relevant web pages using various ranking signals. These signals can include factors like keyword relevance, link popularity, user engagement metrics, and many others.

5. Continuous learning: As users interact with search results, they provide implicit feedback (click-throughs) and explicit feedback (ratings, reviews). Google uses this feedback to continuously refine and improve its machine learning models over time.

The goal of Google's machine learning-based algorithms is to provide the most relevant and high-quality search results to users. By understanding user intent and continually learning from user feedback, Google aims to deliver the best possible search experience.

Can't explain clearly for your issues, you can find out here http://searchengineland.com/google-uses-machine-learning-search-algorithms-261158
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anilkh7058

:)
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