what is landing page redirects

Started by kavyasharma561, 12-05-2016, 22:13:22

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kavyasharma561Topic starter

Hello friends,

What does mean by landing page redirects ??


SEO.Ninja

#1
Landing page redirects refer to the process of automatically sending a website visitor from one URL to another when they first arrive at a website. This is often used to ensure that visitors are directed to the most relevant or updated page, or to provide a seamless transition from an advertisement or link to a specific landing page. It can also be employed for tracking and analytics purposes. Landing page redirects are commonly utilized in online marketing campaigns, where they play a key role in optimizing user experience and increasing conversions.

Landing page redirects can be implemented using server-side or client-side techniques. Server-side redirects are typically accomplished through 301 or 302 HTTP status codes, which inform search engines and browsers that the page has permanently or temporarily moved to a new location. Client-side redirects, on the other hand, are often carried out using JavaScript or meta tags in the HTML code of the original landing page.

Landing page redirects are often employed in various online advertising and marketing campaigns. For example, when a user clicks on an advertisement or a promotional link, a landing page redirect can be used to direct them to a specially designed page that matches the content of the ad and is optimized for conversion. This helps ensure that users receive a consistent and seamless experience from ad click to the actual landing page.

In addition, landing page redirects are also used in A/B testing and optimization strategies. By redirecting users to different versions of a landing page, marketers can compare the performance of various designs, layouts, or content to determine which version generates the most favorable results in terms of conversions, engagement, or other key performance indicators.



damponting44

Redirects trigger an additional HTTP request-response cycle and delay page rendering. In the best case, each redirect will add a single roundtrip (HTTP request-response), and in the worst it may result in multiple additional roundtrips to perform the DNS lookup, TCP handshake, and TLS negotiation in addition to the additional HTTP request-response cycle. As a result, you should minimize use of redirects to improve site performance.

Here are some examples of redirect patterns:

example.com uses responsive web design, no redirects are needed - fast and optimal!
example.com → m.example.com/home - multi-roundtrip penalty for mobile users.
example.com → www.example.com → m.example.com - very slow mobile experience.