What is Google Trend ?

Started by beingchinmay, 12-07-2016, 23:40:49

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onehalf

Google Trends is an online search tool that allows the user to see how often specific keywords, subjects and phrases have been queried over a specific period of time.

Google Trends works by analyzing a portion of Google searches to compute how many searches have been done for the terms entered, relative to the total number of searches done on Google over the same time. Although the data provided by Google Trends is updated daily, Google includes a disclaimer that the data Trends produces "may contain inaccuracies for a number of reasons, including data sampling issues and a variety of approximations that are used to compute results."


pablohunt2812

What is Google Trends data — and what does it mean?
A little more than a year ago, we made Google Trends data available in real time; and increasingly, it's helping people around the world explore the global reaction to major events.
The vast amount of searches — trillions take place every year — make Google Trends one of the world's largest real time datasets. Examining what people search for provides a unique perspective on what they are currently interested in and curious about.
So when a big news story happens, how can you best interpret this data?
What is Trends data?
Trends data is an unbiased sample of our Google search data. It's anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to measure interest in a particular topic across search, from around the globe, right down to city-level geography.
You can do it, too — the free data explorer on Google Trends allows you to search for a particular topic on Google or a specific set of search terms. Use the tool and you can see search interest in a topic or search term over time, where it's most-searched, or what else people search for in connection with it.
There are two ways to filter the Trends data: real time and non-real time. Real time is a random sample of searches from the last seven days, while non-real time is another random sample of the full Google dataset that can go back anywhere from 2004 to ~36 hours ago. The charts will show you either one or the other, but not both together, because these are two separate random samples. We take a sample of the trillions of Google searches, because it would otherwise be too large to process quickly. By sampling our data, we can look at a dataset representative of all Google searches, while finding insights that can be processed within minutes of an event happening in the real world.
It's a unique and powerful dataset, which can complement others, like demographic data from the census, as shown here in the Washington Post. As a sample, it gives us a way to analyse what people are searching for in real time as events unfold. But combining data can be tricky — for instance, it doesn't make sense to compare Google Trends to other Google datasets, which are measured in different ways. For example, AdWords is meant for insights into monthly and average search volumes, specifically for advertisers, while Google Trends is designed to dig further into more granular data in real time.
What do the numbers mean?
Google Trends is a powerful tool for storytelling because it can allow us to explore the magnitude of different moments and how people react to those moments. We can look back and compare different terms against each other, like how different sports have ranked since 2004. We also can take the total searches for an event to help understand its sheer magnitude. When we released our 2015 Year in Search, we found there were astoundingly over 439 million searches on Google when Adele came back with 'Hello'.
What's most useful for storytelling is our normalized Trends data. This means that when we look at search interest over time for a topic, we're looking at that interest as a proportion of all searches on all topics on Google at that time and location. When we look at regional search interest for a topic, we're looking at the search interest for that topic in a given region as a proportion of all searches on all topics on Google in that same place and time.
For instance, if we look at the Trends around Bernie Sanders, we can see that Vermont has the highest search interest in the current senator. This is because of all states, Vermont has the highest percentage of searches for Sanders out of all searches in that state. If we had looked at raw data rather than normalized values, we would've seen larger states with higher populations rise to the top of the ranks.


Tommy Tommy

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

SEO.Ninja

Google Trends is one of the best and most versatile tools available for SEO. With the help of Google trend we can check the trending keywords which is using in the location where we are targeting. It shows all the locations with percent of search.

amitkedia

Google trends is a free Google service that provides charts that show how often words, phrases, and topics have been searched for over time.

Google Trends is one of the best and most versatile tools available for SEO. If you could only use one SEO tool to develop an Internet marketing campaign, this product would be a serious contender.


addisoncave

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
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nisith.turakhia

Hi,

Google Trends, the informative resource that shows you what's currently popular around the web right now in and in the recent past, now offers email subscriptions, Google announced this morning.

Thanks
Nisith Turakhia - Sofware developer and SEO beginner at
custom software development company in india
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Usman Shani

Trends data is an unbiased sample of our Google search data. It's anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to measure interest in a particular topic across search, from around the globe, right down to city-level geography.


nisith.turakhia

Hi,

Google Trends is a public web facility.Google Trends also allows the user to compare the volume of searches between two or more terms. An additional feature of Google Trends is in its ability to show news related to the search-term overlaid on the chart, showing how new events affect search popularity

Thanks
Nisith Turakhia - Sofware developer and SEO beginner at
custom software development company in india
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sharmaroshni

Google Trends is one of the best and most versatile tools available for SEO. If you could only use one SEO tool to develop an Internet marketing campaign, this product would be a serious contender. It is a free Google service that provides charts that show how often words, phrases, and topics have been searched for over time.