Android Mobile App SEO

Started by milindsh2410, 01-15-2017, 07:18:37

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milindsh2410Topic starter

Dear Sir/Madam,

I am working on the SEO of A new Android Mobile App "ChatRob", which is available on Google Play Store for free download.

The Punch-Linefor it is "ChatRob - A Social Media App for "Local Business"".

It is basically developed for searching the near by services / local vendors, who are registered on this application.

I am not able to understand, how i should increase its seo.

Kindly suggest me, how i should work for SEO of this Mobile App.

The website is www.chatrob.com and the Mobile App download link is https://play.google.com/store/apps/details?id=com.chatwaylivepro.app&hl=en.

Do the needful.

Thanks & Regards,
Milind S Hejib
  •  


gurujeet

#1
To increase the SEO for your mobile app "ChatRob," here are a few suggestions you can consider:

1. Optimize App Store Listings: Ensure your app title, description, and keywords are relevant and include relevant terms related to local businesses, nearby services, and vendors. Use relevant screenshots and videos to showcase the app's features.

2. App Indexing: Implement app indexing to ensure that your app's content is accessible and searchable by search engines. This will improve your app's visibility in search results.

3. Website Optimization: Optimize your website (www.chatrob.com) for relevant keywords related to your app and its features. Incorporate these keywords in your meta tags, headings, content, and URLs. Create informational pages or blog posts related to local business and vendor search to attract organic traffic.

4. Social Media Promotion: Leverage social media platforms to promote your app. Share updates, engage with your audience, and encourage users to leave reviews on the Google Play Store. Engaging content, giveaways, and influencer collaborations can also help increase awareness.

5. Local SEO: Create and optimize local profiles, including Google My Business and other relevant directories. Encourage positive customer reviews and ratings, which can boost your app's credibility and visibility.

6. App Reviews and Ratings: Positive reviews and ratings play a vital role in increasing app downloads. Encourage satisfied users to leave reviews, respond to feedback promptly, and address any concerns raised by users.

7. User Engagement and Retention: Focus on user engagement and retention to improve your app's ranking. Monitor and analyze user behavior, and optimize your app based on their needs and preferences. Regularly update your app with new features, bug fixes, and improvements to maintain user interest.

8. Keyword Research: Conduct thorough keyword research to identify relevant and high-volume keywords related to local businesses, vendors, and services. Utilize tools like Google Keyword Planner or other keyword research tools to find the best keywords to target.

9. Backlink Building: Build high-quality backlinks to your website and app listing page. Reach out to relevant websites, blogs, and local directories to request backlinks. Ensure that the backlinks come from reputable sources and are in line with your app's niche.

10. App Store Optimization (ASO): Similar to SEO for websites, ASO focuses on optimizing your app's presence within the app store. Pay attention to factors such as app ratings, reviews, app icon, screenshots, and rankings. Regularly update your app's metadata, keywords, and descriptions to improve its visibility in app store search results.

11. Influencer Marketing: Collaborate with influencers, bloggers, or local businesses with a strong online presence who can promote your app to their audience. This can help increase brand exposure and drive more downloads.

12. Content Marketing: Create valuable and informative content related to local businesses, vendors, and services. Publish articles, blog posts, or videos on your website or other platforms to attract organic traffic and establish your app as a reliable source of information.

13. App Updates and Bug Fixes: Release regular updates to your app to fix bugs, improve user experience, and introduce new features. This demonstrates that your app is actively maintained and improves user satisfaction, leading to positive reviews and higher rankings.

14. Monitor Analytics: Use analytics tools to track user behavior, user acquisition channels, and conversion rates. This provides valuable insights into your app's performance, allowing you to make data-driven decisions and optimize your SEO strategies accordingly.

15. Localization: If your app caters to specific geographic regions, consider localizing your app's content, keywords, and metadata according to the target audience's language and culture. This can significantly boost your app's visibility and downloads in those regions.

16. App Reviews on External Sites: Encourage users to leave reviews and ratings for your app on external review sites, such as app review blogs or forums. Positive reviews and ratings on reputable platforms can increase your app's credibility and organic visibility.

17. Deep Linking: Implement deep linking within your app to enable seamless navigation from external search results to specific sections or content within the app. This enhances user experience and improves the likelihood of conversions.

18. App Promotions and Partnerships: Collaborate with other app developers or businesses that complement your app's niche. Cross-promote each other's apps or offer exclusive deals to their users. This can help expand your reach and attract new users.

19. App Quality and Performance: Focus on delivering a high-quality app that performs well and provides an excellent user experience. Positive feedback and high retention rates can indirectly improve your app's visibility and rankings in search results.

20. Monitor Competitors: Keep an eye on your competitors' ASO strategies, keyword targeting, and user engagement tactics. Understanding their approach can help you identify areas for improvement and stay ahead in the competitive landscape.

21. Paid Advertising: Consider running paid advertising campaigns, such as Google Ads or social media ads, to increase app awareness and drive downloads. Target relevant keywords, demographics, and user interests to maximize the effectiveness of your campaigns.

22. User Acquisition Channels: Identify the most effective user acquisition channels for your app, such as organic search, social media, referrals, or paid campaigns. Focus on optimizing these channels to attract high-quality users who are more likely to engage with and promote your app.

23. App Store Ratings and Reviews: Encourage satisfied users to leave positive reviews and ratings on the app store. Respond to feedback, address any issues promptly, and strive to maintain a high rating. Positive reviews can improve your app's visibility and credibility.

24. User Engagement and Retention: Focus on user engagement and retention within your app. Implement features that encourage users to spend more time in the app, such as personalized recommendations, social sharing options, or loyalty programs. Higher user engagement can positively impact your app's ranking in search results.

25. App Permissions and Privacy: Prioritize user privacy and ensure that your app requests only the necessary permissions. Clearly communicate your app's privacy policy and data handling practices to users. This builds trust and can lead to higher download rates.

26. App Store Video Preview: Create an engaging and informative video preview for your app on the app store. Highlight its main features, functionality, and benefits to attract potential users and improve conversion rates.

27. App Localization: Consider localizing your app's keywords, metadata, and content for different languages and regions. This can help you reach a wider audience and improve your app's visibility in localized search results.

28. External Link Building: Seek opportunities to build relevant external links to your app's website or app store listing page. Guest posting on industry-related blogs, participating in forums or communities, and collaborating with influencers can help generate backlinks and increase your app's authority.

29. Monitor and Analyze: Continuously monitor app analytics to gain insights into user behavior, demographics, and acquisition channels. Use this data to iterate, optimize your app's performance, and make informed decisions about your SEO strategy.

30. Stay Updated: Keep yourself up to date with the latest trends and changes in app store algorithms, ASO best practices, and SEO techniques. Subscribe to industry blogs, attend conferences, and engage with app development communities to stay informed and adapt your strategy accordingly.

31. Monitor and Respond to User Feedback: Pay close attention to user feedback, both positive and negative, and respond promptly and professionally. This shows that you value user input and can help build trust and loyalty among your users.

32. App Indexing for iOS: Implement app indexing for iOS devices using Apple's Search API. This allows your app's content to appear in relevant search results within the iOS ecosystem, improving visibility and discoverability.

33. Leverage Social Media Influencers: Collaborate with popular social media influencers in your niche to promote your app. Their endorsement and reach can significantly increase your app's visibility and attract new users.

34. Implement In-App Analytics: Integrate analytics tools within your app to track user behavior, engagement, and conversion rates. This data can provide valuable insights for optimizing your app's performance and marketing strategies.

35. App Store Optimization (ASO) Tools: Utilize ASO tools that provide keyword research, competitor analysis, and app store performance tracking. These tools can help you identify new keyword opportunities, track your app's rankings, and optimize your ASO efforts.

36. App Updates and Feature Releases: Regularly update your app with new features, bug fixes, and improvements based on user feedback and market trends. Announce these updates through app store listings and social media channels to generate interest and maintain engagement.

37. Consider Paid Advertising: Invest in targeted paid advertising campaigns, such as app install ads or display ads, to increase your app's visibility and drive downloads. Set clear goals, track conversions, and optimize your campaigns for maximum impact.

38. Build a Community: Foster a strong community around your app by offering a platform for users to connect, share experiences, and provide feedback. This can help create brand advocates who will promote your app organically.

39. Guest Blog Posting: Contribute guest blog posts to popular industry websites or blogs. This allows you to showcase your expertise, build backlinks to your app's website, and attract relevant traffic.

40. Continuous Optimization: SEO is an ongoing process, so continuously monitor your app's performance, experiment with different strategies, and adapt as needed. Stay updated with the latest trends, algorithm changes, and best practices in the mobile app industry.

41. Local Business Partnerships: Collaborate with local businesses and offer them incentives to promote your app. This can include featuring their services within your app or offering special discounts for users referred by those businesses. Such partnerships can help expand your reach and attract new users.

42. App Store Localization: If your app targets users in specific regions, localize your app store listing by translating the title, description, and keywords into the local language. This can significantly improve your app's visibility in those markets.

43. App Store Category Selection: Choose the most relevant app store categories for your app. This ensures that your app is listed in the appropriate sections, making it easier for users to discover and download.

44. Implement Deep Linking for Referral Sources: Use deep linking to direct users to specific content or features within your app when they come from external sources like social media, websites, or emails. This enhances user experience and encourages engagement.

45. Monitor Keywords and Trends: Continuously monitor keyword rankings and search trends related to your app's niche. This helps you identify new keywords to target, optimize your app's metadata, and stay ahead of the competition.

46. Build Social Proof: Encourage users to share their positive experiences with your app on social media platforms. This creates social proof and can lead to increased downloads and higher search visibility.

47. Leverage Influencer Reviews: Ask influencers and industry experts to review your app and provide testimonials. Publish these reviews on your website and app store listing to build credibility and attract new users.

48. Implement In-App Sharing: Include social sharing capabilities within your app. This allows users to easily share content from your app on their social media profiles, increasing brand awareness and driving organic traffic.

49. Optimize App Load Time: Improve your app's performance by optimizing its load time. Slow-loading apps can lead to higher user drop-off rates and negatively impact your app's ranking and user experience.

50. Regularly Monitor and Improve: Continuously monitor, analyze, and optimize your app's SEO efforts. Keep an eye on your app's performance, user feedback, and market trends. Make regular updates and adjustments to stay competitive and relevant.





5 SEO Tips To Get Mobile Apps Ranked In SERPs

Tip #1: Feature your brand prominently in the app name
Tip #2: Link to your app profile page(s) from your home page and/or site footer
Tip #3: Include your brand name in the link text that points at app download pages
Tip #4: Provide a QR link to download the app from your desktop site landing page
Tip #5: Cross-promote your app to mobile users, searchers, & bots.


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Things that you can do to improve the SEO of your app:
1. You need to have a memorable mobile app name that will capture the interest of your target users. It is best to opt for a short title, given that users connect from terminals with different type of terminals (smartphones, tablets) and the size of their screen do not always allow them to view the entire title.
2. Make sure that the app description accurately describes the purpose of the application, its features and benefits. Make sure that you do not use duplicate content in the description. Descriptions, titles and metadata applications must not contain false statements, or be overloaded with keywords.
3. You need to have a professional-looking logo that suggests what  the application can do for them.
4. Include visually appealing screenshots of the app to give your target users an idea of the UI and usability of the app before they even download it. Google Play Store also incorporates a video player that allows you to integrate video of your apps (via Youtube).
5. Choose the right category for your mobile app on the Google Play Store.
6. Encourage your app users to give your app a favourable rating to your app. The overall rating for the application influences the visibility of the application on the Google Play Store , especially if it is based on a significant number of users.
7. Earn positive feedback to increase the download rate of your app.
8. Given that the Google Play Store is connected to the Google search index , links to the application, from pages having a high pagerank, may have an impact on the SEO of the application.