What are the external but important factors which impact the ranking?

Started by AliceFowell89, 01-16-2017, 04:22:00

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AliceFowell89Topic starter

What are the external but important factors which impact the ranking?


Intuz

Factors that impact search rankings
There are lots of factors impact search rankings and used by search engine algorithms.
Few are:

Content length
Keyword density
Page loading speed
Recency of Content
Domain age and domain authority   
Outbound Link Quality
Social media presence
Broken links


RH-Calvin

There are numerous external factors that can impact rankings. Some of the most important ones include:

1. Backlinks: The number and quality of backlinks to a website play a significant role in determining its ranking. Websites with more high-quality backlinks tend to rank higher.

2. Social signals: The engagement and popularity of a website on social media platforms, such as likes, shares, and comments, can influence its ranking.

3. User experience: Factors like page load speed, mobile-friendliness, ease of navigation, and overall user experience can affect a website's ranking.

4. Content relevance: Search engines analyze the relevance and quality of content on a website to determine its ranking. Websites with highly relevant and valuable content tend to rank higher.

5. Domain authority: The overall authority and reputation of a domain, as determined by factors like age, trustworthiness, and history, can impact its ranking.

6. Local factors: For location-based searches, factors like proximity, citation consistency, and reviews play a crucial role in determining local search rankings.

7. Competition: The competitiveness of the industry or niche also affects rankings. Highly competitive industries require more effort to rank higher.

8. Technical optimization: Factors like proper indexing, metadata optimization, sitemap submission, and structured data can impact a website's ranking.

9. Local SEO: For businesses with physical locations, local SEO signals such as Google My Business listings, local citations, and customer reviews can greatly influence rankings in local search results.

10. Mobile optimization: With the rise in mobile usage, search engines give preference to mobile-friendly websites. Having a responsive design, fast loading speed on mobile devices, and other mobile optimization techniques can positively impact rankings.

11. Social media presence: While social media signals may not directly affect rankings, having a strong social media presence can increase your brand visibility, attract traffic, and indirectly improve your website's ranking potential.

12. Online reputation management: Positive online reviews and ratings can boost your website's credibility and trustworthiness, potentially leading to higher rankings. Conversely, negative reviews may have the opposite effect.

13. Site architecture and structure: A well-organized website structure and clear navigation can enhance user experience and make it easier for search engine crawlers to index and rank your content.

14. Brand signals: Strong branding, brand mentions, and offline brand relevance can influence search engine rankings. The more recognized and authoritative your brand is, the higher the likelihood of ranking well.

15. User engagement metrics: Metrics such as click-through rate (CTR), bounce rate, time on site, and conversion rate can indirectly impact rankings. If users engage with your website and find value in your content, search engines may view it as a positive signal.

16. Social proof: The number and quality of social shares, likes, comments, and followers can influence how search engines perceive the popularity and relevance of your content.

17. Domain age: Older domains tend to have more authority and trust in the eyes of search engines, which can positively impact rankings.

18. Geographic location: Search results can vary based on the user's location. If your website serves a specific geographic area, optimizing for local search and targeting location-specific keywords can help improve rankings.

19. Industry-specific factors: Certain industries have unique ranking factors that are specific to their niche. For example, e-commerce websites may need to focus on product descriptions, customer reviews, and structured data markup.

20. Media mentions and press coverage: Being featured on reputable websites or having your brand mentioned in the media can enhance your website's visibility and credibility, potentially leading to higher rankings.

21. Competitor analysis: Monitoring and understanding your competitors' strategies can give you insights into what is working for them and help you identify areas where you can improve to outrank them.

22. Algorithm updates: Search engines regularly update their algorithms to improve search results. Staying informed about these updates and adjusting your SEO strategy accordingly can be essential to maintaining or improving your rankings.

23. Online advertising: Running online advertising campaigns, such as Google Ads or social media ads, can increase visibility and drive traffic to your website. This increased traffic and engagement can potentially improve your search engine rankings.

24. Linking domains: The number and quality of unique domains linking to your website can impact its authority and ranking potential. Getting backlinks from reputable websites within your industry can positively influence rankings.

25. Social bookmarking: Sharing your content on social bookmarking platforms like Reddit, StumbleUpon, or Digg can generate traffic and increase exposure, potentially leading to higher rankings.

26. Searcher behavior: Search engines monitor user behavior signals, such as click-through rates (CTR) and dwell time (how long users spend on a page before returning to search results). Positive user behavior can indicate the relevance and quality of your content, thus influencing rankings.

27. Local business directories: Listing your business in local directories like Yelp, Yellow Pages, and TripAdvisor can improve your website's visibility in local search results and contribute to higher rankings.

28. Online influencers: Collaborating with influential individuals or websites in your industry can lead to increased exposure, backlinks, and social shares. Such collaborations can positively impact your website's rankings.

29. Site security: Having a secure website with an SSL certificate (https://) can improve user trust and confidence in your website, potentially leading to better rankings.

30. User-generated content: Encouraging and featuring user-generated content, such as reviews, testimonials, or comments, can enhance engagement and credibility, which may positively impact rankings.

hynds

As I know that SEO techniques have 2 parts, that are:
1. On page SEO
2. Off page SEO

With Off page SEO, we have many ways to do, and here i know some ways as listed below

1. Forum Post.
2. Directory Submission.
3. Article submission (Articles needs to provide)
4. Web 2.0 (Articles needs to provide)
5. Social Bookmarking
6. Search engine submit lac
7. Blog Comment
8. Ping
9. Wiki links
10. Guest Posting
11. Classified Posting etc

I hope this helps.

Usman Shani

30 Most Important Google Ranking Factors A Beginner Should Know

On-Page factors:
* Keyword in title tag
* Keyword in description tag
* Keyword in H1 tag
* Using keywords in the page's copy
* Length of the content
* Duplicate content
* Canonical tag
* Image Optimization
* Content Updates
* Outbound links
* Internal links
* Keyword in URL

Site factors:
* Sitemap
* Domain trust
* Server location
* Mobile optimized site
* Google Webmasters Tools integration

Off Page factors:
* The number of linking domains
* The number of linking pages
* PageRank of linking page
* Link relevancy
* Authority of linking domain
* Links from homepage
* Number of Dofollow vs. Nofollow links
* Diversity of link types
* Contextual links
* Link anchor

Domain factors:
* Domain registration length
* Domain history
* Country TLD extension


etdigital

Numerous factors affect search rankings and are used by search engine algorithms. factors affecting search results
1) High-quality content.
2) Mobile-first.
3) Page Experience.
4) Page speed
5) On-page optimization.
6) Internal links.
7) Forum Post.
8) Directory Submission.
9) Article submission
10) Social Bookmarking
11) Blog Comment
12) Guest Posting
13) Classified Posting etc
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