Adwords and campaign metrics

Started by Fermina Oropeza, 03-30-2017, 08:08:25

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Fermina OropezaTopic starter

Anyone here used AdWords before? What campaign metrics did you look at?
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Maine Richards

I haven't tried Google AdWords though the way it works is simple. It is a paid advertising or pay per click (PPC) advertising on Google wherein people use keywords (or search terms) to search for specific products and services, if the keywords you've chosen match what people search for, your paid ad appears next to or above organic Google search results and when people click on your ad, they'll go to your website to learn more or buy.
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wellliving

Top 5 Google AdWords Metrics
1. Cost per conversion
2. CTR - Click Through Ratio
3. QS - Quality Score
4. CPC - Cost Per Click
5. CR - Conversion Rate

Fermina OropezaTopic starter

#3

1. Clicks: The number of times users clicked on your ad.

2. Impressions: The total number of times your ads were shown to users.

3. Click-through rate (CTR): It is calculated by dividing the number of clicks by the number of impressions and represents the percentage of users who clicked on your ad after seeing it.

4. Average cost per click (CPC): The average amount you pay each time a user clicks on your ad.

5. Conversion rate: The percentage of users who completed a desired action, such as making a purchase or filling out a form, after clicking on your ad.

6. Cost per conversion (CPA): The average cost you incur for each conversion.

7. Quality Score: Google's rating of the quality and relevance of your keywords, ad copy, and landing page. It impacts your ad position, ad rank, and cost per click.

8. Return on ad spend (ROAS): The ratio of revenue generated to the amount spent on advertising. It helps assess the profitability of your campaigns.

9. Ad position: The position where your ad appears on the search engine results page (SERP). Higher positions typically lead to more visibility and clicks.

10. Ad extensions: Metrics related to the performance of ad extensions like sitelink extensions, call extensions, or location extensions. They provide additional information or options for users to engage with your ad.

These are just a few examples, and the specific metrics tracked may vary depending on an advertiser's goals and objectives. Monitoring and analyzing these metrics helps advertisers measure the success of their campaigns, make data-driven optimizations, and achieve their advertising objectives.
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