Conversion from Facebook

Started by SeoDezin, 12-10-2018, 10:52:52

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SeoDezinTopic starter

How can we calculate the conversion from Facebook ?


George Will

Go to your Ads Manager.
Select Campaigns, Ad sets or Ads, depending on what you want to measure.
Select the Columns drop-down menu.
Select Customize columns and select the boxes next to the actions that matter to you.
Click Apply and you'll see these columns in the table.
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DeveloperOnRent

this article will help to understand in better  https://www.disruptiveadvertising.com/conversion-rate-optimization/conversion-rate/

Instabeingz

First, establish what you identify as a conversion (goal) for the post/ad. Filling out a form? Signing up for emails? Clicking to your website? Purchasing?

After establishing the conversion, set up the FB pixel. Facebook provides easy instructions to installing it. The pixel pulls data from your website and links it to your Facebook Ad.

The actual equation is: Conversion ÷ Total Traffic = Conversion Rate

The total traffic metric can change depending on what you've chosen as a conversion, e.g. Purchasing / Website Traffic, Website Click / Ad Reach.

amansharma1

Quote from: DeveloperOnRent on 01-03-2019, 22:17:10
this article will help to understand in better  https://www.disruptiveadvertising.com/conversion-rate-optimization/conversion-rate/

Thanks for this, much helpful!!!
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harrywood

You can measure Conversion from Facebook. When you opened Facebook then click on FB Page, then you should visit page insight and promotions. Now you can check Conversion from Facebook.

saravanan28

The Facebook Website Conversion objective helps you to grow business on your website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something. To grow business in your mobile app, learn more about app engagement ads.
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