Is Video Part of Your Content Strategy?

Started by SEOTechniques, 04-12-2019, 03:41:27

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SEOTechniquesTopic starter

Is video part of your content marketing strategy? Hear some facts and a few examples to inspire your video marketing efforts.

https://www.jacksonmarketingservices.com/blog/content-marketing-and-video-is-video-part-of-your-content-strategy/


supergolfer

Video marketing is a potentially powerful part of good content strategy, but it's not immediately the best fit for everyone.

All good content marketing starts first with an assessment of your brand and what works best for you, your audience, and your budget.


RanKumar

#2
Here are some examples to inspire your video marketing efforts:

1. Storytelling: Look at successful brand videos that tell a compelling story, such as Nike's "Dream Crazy" featuring Colin Kaepernick or the Always "Like a Girl" campaign. These videos effectively use storytelling to connect with their audience emotionally.

2. Educational Content: Consider creating how-to videos or product demonstrations, like those seen on the Lowe's YouTube channel. These types of videos provide value to viewers while showcasing your expertise.

3. Behind-the-Scenes Footage: Showcasing behind-the-scenes content can provide an intiмate look at your brand and create a sense of authenticity. Check out the videos from GoPro, which often feature user-generated content and behind-the-scenes footage.

4. User-Generated Content: Encourage your customers to create and share their own videos using your product or service, like Airbnb's "Wall and Chain" campaign, which featured user-generated content of travel experiences.

5. Humorous Content: Consider creating humorous videos that resonate with your target audience, like Dollar Shave Club's viral video ad, which combined humor and product information to great effect.

6. Interactive Videos: Look at examples of interactive videos, like the "Black Mirror: Bandersnatch" episode on Netflix, which allowed viewers to make choices that influenced the storyline. Interactive videos can be a unique way to engage your audience and create a memorable experience.

7. Testimonials and Reviews: Consider creating videos featuring satisfied customers sharing their experiences with your product or service. For inspiration, check out how companies like Amazon and Yelp incorporate customer testimonials and reviews into their video marketing.

8. Tutorials and DIY Content: Explore videos that provide step-by-step tutorials or do-it-yourself (DIY) content, such as Home Depot's "DIY Projects" series. These types of videos can establish your brand as an authority in your industry while providing practical value to viewers.

9. Virtual Events and Webinars: In the current digital landscape, virtual events and webinars have become popular. Look at how companies like HubSpot and Adobe use video content to host virtual events and webinars, engaging and educating their audience in real-time.

10. 360-Degree and VR Videos: Consider experimenting with 360-degree or virtual reality (VR) videos to provide immersive experiences for your audience. Take inspiration from brands like National Geographic and The North Face, which have used VR to transport viewers to incredible locations.

11. Product Launch Videos: Look at how companies like Apple or Samsung create buzz and excitement around new product launches through visually stunning and engaging product reveal videos.

12. Explainer Videos: Consider creating animated explainer videos similar to those used by Dropbox or Slack, which effectively communicate complex ideas or services in a simple and engaging way.

13. Interactive 360-Degree Videos: Explore the use of interactive 360-degree videos that provide an immersive experience for viewers, such as the travel destination videos created by tourism boards or the automotive industry.

14. Short and Snappy Social Media Videos: Look at successful social media video campaigns, such as those on platforms like TikTok, Instagram Reels, or Snapchat, where short and engaging videos capture the audience's attention in a matter of seconds.

15. Brand Collaborations and Sponsorships: See how brands collaborate with other organizations or sponsor events to create video content that extends their reach and aligns with their brand values, similar to the collaborative video campaigns seen during major sports events or music festivals.

16. Interactive Shoppable Videos: Look at how brands like Sephora or Adidas are integrating shoppable features into their video content, allowing viewers to make purchases directly from the video.

17. Cause-Related Marketing Videos: Explore how brands align with social or environmental causes and create impactful video campaigns to raise awareness and support, similar to the cause-related marketing videos created by Patagonia or Dove.

18. Tutorial and DIY Videos: Consider creating instructional or do-it-yourself (DIY) videos that provide useful information for your audience, as seen in the cooking tutorials by Tasty or the DIY craft videos by Hobby Lobby.

19. Virtual Reality (VR) and Augmented Reality (AR) Experiences: Investigate how brands are leveraging VR and AR technologies to create immersive and interactive video experiences that go beyond traditional storytelling.

20. Personalized Video Content: Look at how companies are using personalized video messages for customer engagement and retention, such as personalized video emails, birthday greetings, or special occasion messages.

By exploring these examples, you can gather even more inspiration and insights to elevate your video marketing efforts and create content that resonates with your target audience.

Neel Patel

No. We don't promote the video. We promote our car care products on social platforms to increase our sells.

Easton234

Yes, video is a part of content strategy and is very helpful for SEO ranking. From practical experience, I've seen that if I create a video titled after my keyword, the keyword has ranked withing 2 or 3 months. Therefore, video is a part of best content strategy for SEO ranking.




alexmembrillo

#5
The fact that there is an option in Google search where you can search for videos means you should always try to have them. They might not bring a keyword ranking but will bring traffic to your website. And traffic is always good. So, yes videos are helpful.

MVMInfotech18

Video can definitely kick your content up to a notch, and it has the potential to be at the top of your content marketing pyramid. It may be the most important, but it depends on your brand.

Video is not for everyone. You have to consider factors like your audience, your budget and your commitment to regularly creating the video.

If you've weighed all the options and it sounds right for you and your brand, then who knows?