What are the Key Features required for a Landing Page?

Started by john_nickson, 07-25-2019, 01:21:39

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ucmasindia

As you create your landing page, ask yourself a few questions:

What are you offering?
Who is your target audience?
Why would they be interested in your offer?
What do they need to do in order to participate or purchase?
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atatum

There are many things as mentioned above in this thread the most important is to understand your customer, their motivation and their wants, then layout your page in such a way that you are dictating thier thought process and not them.

At our agency we have spent years studying behavioral psychology in particular how to get your customer to make many micro yes decisions before you ask the for the macro yes your call to action.

In doing this you have to reduce and their anxiety and friction. We have taken pages to fraction of a percent conversions rate  to over 50% conversion rate by applying these techniques, we have conducted over 20,000 tests. You should be split testing everything on your page as experiments to better understand your customer.

Its is a sciences


arunviru

The singular mission of every landing page should be to convince the user to take action. Whether that action takes the form of contacting you, downloading a file or making a purchase–a simple, clearly defined Call-To-Action (CTA) can help you convert.
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Ensafeindia

-An Eye-catching Headline
-Descriptive subheading and explanation
-Emphasize the benefits
-Value propositions
-A powerful call to action
-Testimonials to help convert undecided users

danielbora123

Following capabilities are required for a touchdown page.
1. Exclusiveness
2. Service privilege
3. Relevant introduced values
4. Proof of success/testimonial
5. Density of CTA button
6. Action-optimized color placement
7. Clean & clean records waft in time period of item arrangement
ZWorthKey
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Ensafeindia

-An Eye-catching Headline
-Descriptive subheading and explanation
-Emphasize the benefits
-Value propositions
-A powerful call to action
-Testimonials to help convert undecided users

Niamul21

Quote from: john_nickson on 07-25-2019, 01:21:39
Can anyone share your opinion on key features that encourage visitors to take action?

Some people consider a site's homepage to its landing page but the concept is wrong. Landing is an actual page that the marketers want to optimize properly with an effective call to action so that people influenced and turn into potential customers. Always make your landing pages attractive, may include somethings that catch the eyes of your potential customers. 8) 8) 8)

BrackNelson

Every website holder knows the value of a landing page as it a great way to drive traffic and improve our SEO to build our brand, so if you want to have a great landing page you should definitely take a quick look at this https://webdesign.tutsplus.com/articles/5-characteristics-of-a-great-landing-page--cms-28526 admirable article.


John-S

1. A Clear Call-To-Action (CTA)
2. Separation of Content Sections.
3. Clean and Concise Text.
4. Use of Visual Information.
5. Appealing Color Schemes.


codiant

The essential components of an effective landing page are:
1. A main headline and a supporting headline
2. A unique selling proposition
3. The benefits of your offering
4. Images or video showing context of use
5. Social proof
6. A reinforcement statement
7. A closing argument
8. A call to action