SEO Guide 2019 - My Checklist for Detailed Site Audit

Started by seocliniq, 08-08-2019, 21:25:02

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seocliniqTopic starter

Why are sites audit critical at the beginning of your SEO Project?

  • They Help you set attainable goals
    Help you manage the available resources effectively
    You'll get an overview of critical issues
    You'll get a list quick wins
    Its easier to communicate with clients

Step 1 - Review website usability - See website as an Average User
Is the website easy to use
Is the font size easy to read
Is navigation identifiable
Are styles and colors consistent
Are there any obtrusive ads and pop-ups


Step 2 - Suggest Strategic Objectives
Can you guess what customers want? Focus on specific at attainable goals
Increase site search visibility by around 50% within the next 6 month
Grow sites lead volume from organic search by 20% within the next 12months
Increase the number of link building domain by 40% within the next 3 months


Step 3 - Analyze Research Keywords
Audit the existing keyword list
Build a Keyword list from scratch
Find a primary keyword Target
Asses search intent
Look out related queries on your topic
Find relevant keywords and subtopics for your post
Asses you chances of ranking in Google

Step 4 - Analyze competitors
Identify competitors
Check their Keywords
Check the Domain Strength
Check the on-page optimization rate
Audit the Site structure
Review the top-ranking content / Analyze competitors backlinks Check Link Intersections = quick wins
Check other online marketing activities


Step 5 - Basic Setup
Create A Sitemap
Check for a robots.txt file
Setup Google Analytics
Setup Google Search Console
Yoast SEO Plugin


Step 6 - Audit site for technical issues And Top Landing Pages
Check Critical Issues First (Robos.txt, page blocked from indexing, pages with redirects, 4xx/5xx status codes)
Check Other Warning and Issues
Check Sitewide Onpage Issues
Check Site Speed & Responsiveness
Ensure that your site is mobile-friendly Fix external and Internal Broken Links

Step 7 - Audit Site Client Backlink
Check Link Authority
Check link relevance
Check Link Velocity
Check Link Targeting
Check Link diversity
Analyze link anchor Text

Step 8 - Sum up top actions items
Top indexing/crawlability items
Top Keywords
Top Content action item


If you find valuable information above, then give us feedback or you may message at seocliniq@gmail.com. Let's Do Successful Business! We offer Free SEO Site Audit. Cheers!!!




Post Merge: 08-09-2019, 00:15:46


Why are sites audit critical at the beginning of your SEO Project?
They Help you set attainable goals. Help you manage the available resources effectively. You'll get an overview of critical issues. You'll get a list of quick wins. Its easier to communicate with clients​

Step 1 - Review website usability - See website as an Average User
Is the website easy to use
Is the font size easy to read
Is navigation identifiable
Are styles and colors consistent
Are there any obtrusive ads and pop-ups


Step 2 - Suggest Strategic Objectives
Can you guess what customers want? Focus on specific at attainable goals
Increase site search visibility by around 50% within the next 6 month
Grow sites lead volume from organic search by 20% within the next 12months
Increase the number of link building domain by 40% within the next 3 months


Step 3 - Analyze Research Keywords
Audit the existing keyword list
Build a Keyword list from scratch
Find a primary keyword Target
Asses search intent
Look out related queries on your topic
Find relevant keywords and subtopics for your post
Asses you chances of ranking in Google

Step 4 - Analyze competitors
Identify competitors
Check their Keywords
Check the Domain Strength
Check the on-page optimization rate
Audit the Site structure
Review the top-ranking content / Analyze competitors backlinks Check Link Intersections = quick wins
Check other online marketing activities


Step 5 - Basic Setup
Create A Sitemap
Check for a robots.txt file
Setup Google Analytics
Setup Google Search Console
Yoast SEO Plugin


Step 6 - Audit site for technical issues And Top Landing Pages
Check Critical Issues First (Robos.txt, page blocked from indexing, pages with redirects, 4xx/5xx status codes)
Check Other Warning and Issues
Check Sitewide Onpage Issues
Check Site Speed & Responsiveness
Ensure that your site is mobile-friendly Fix external and Internal Broken Links

Step 7 - Audit Site Client Backlink
Check Link Authority
Check link relevance
Check Link Velocity
Check Link Targeting
Check Link diversity
Analyze link anchor Text

Step 8 - Sum up top actions items
Top indexing/crawlability items
Top Keywords
Top Content action item

If you find valuable information above, And you have site want to try audit, then give me feedback or you may message me at audit@seocliniq.com so that I can try my checklist SEO Site Audit. Cheers!!!
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amayajace

    Step #1: Find and Delete "Zombie Pages"
    Step #2: Check To See If Your Site Is Mobile-Friendly.
    Step #3: Make Sure Google Indexes ONE Version of Your Website.
    Step #4: Speed Up Your Site.
    Step #5: Find and Fix Indexing Problems.
    Step #6: Check Your Organic Traffic.
    Step #7: Improve Your On-Page SEO.


willeachrank

This checklist will help you identify areas for improvement and develop a strategy to enhance your website's search engine optimization.

1. Technical SEO Audit:
   - Check for crawl errors using Google Search Console or other tools.
   - Ensure proper indexing of the website's pages and content.
   - Verify the website's loading speed and mobile-friendliness.
   - Check for broken links and fix any 404 errors.
   - Optimize URL structure for search engines and users.

2. On-Page SEO Audit:
   - Review meta titles and descriptions for relevance and keyword optimization.
   - Evaluate header tags (H1, H2, etc.) for keyword usage and structure.
   - Assess keyword usage and relevancy within page content.
   - Ensure images have descriptive alt tags for accessibility and SEO.

3. Off-Page SEO Audit:
   - Analyze backlink profile for quality and relevance of inbound links.
   - Monitor brand mentions and citations across the web.
   - Investigate the website's social media presence and its impact on SEO.

4. Content Audit:
   - Evaluate the quality and uniqueness of existing content.
   - Identify opportunities for new content creation based on keyword research.
   - Assess internal linking structure for usability and SEO benefits.

5. Local SEO Audit (if applicable):
   - Verify NAP (Name, Address, Phone number) consistency across all platforms.
   - Optimize Google My Business profile and other local listings.
   - Check for local keyword optimization in on-page elements.

6. Analytics and Reporting:
   - Set up or review Google Analytics and other tracking tools.
   - Establish key performance indicators (KPIs) for ongoing SEO measurement.
   - Generate regular reports to track progress and identify areas for improvement.
   
7. Mobile Optimization:
   - Test the website's mobile responsiveness across different devices and screen sizes.
   - Check for any mobile-specific issues such as interstitials, pop-ups, or content rendering problems.

8. Structured Data Markup:
   - Review the implementation of structured data markup to enhance search results with rich snippets.
   - Ensure that key elements such as products, reviews, events, and organization information are marked up appropriately.

9. Site Security:
   - Verify that the website is using HTTPS to secure user data and provide a more trustworthy browsing experience.
   - Assess the website for any security vulnerabilities and implement necessary measures.

10. User Experience (UX) Audit:
    - Evaluate the overall website usability, including navigation, site architecture, and accessibility.
    - Consider factors such as page layout, fonts, colors, and overall design aesthetics that impact user engagement.

11. Local SEO (continued):
    - Audit the consistency and accuracy of business information in local directories and industry-specific platforms.
    - Optimize location pages for multiple business locations if applicable.

12. Competitive Analysis:
    - Analyze competitors' SEO strategies, keyword targeting, and backlink profiles to identify strengths and weaknesses.
    - Identify opportunities to differentiate your website and improve its SEO performance based on competitive insights.

13. Technical Performance:
    - Conduct a thorough review of server response codes, canonicalization, and other technical elements influencing site performance.

14. International SEO (if applicable):
    - Assess the website's readiness for international audiences, including language targeting, hreflang tags, and geotargeting settings.

15. Compliance and Accessibility:
    - Ensure that the website complies with relevant regulations such as GDPR, ADA, and other accessibility standards.
   
16. E-A-T (Expertise, Authoritativeness, Trustworthiness):
    - Evaluate the website's content and authors for expertise, authoritativeness, and trustworthiness, especially for YMYL (Your Money, Your Life) topics.

17. Voice Search Optimization:
    - Assess the website's readiness for voice search by optimizing for conversational queries and FAQs.

18. FAQ Page and Schema Markup:
    - Consider adding an FAQ page to address common user queries and implement FAQ schema markup to enhance visibility in search results.

19. Content Syndication and Repurposing:
    - Explore opportunities for content syndication and repurposing to reach broader audiences and improve backlink acquisition.

20. Internal Site Search Optimization:
    - Review internal site search functionality and analyze user search queries to identify content gaps and improve user experience.

21. User-Generated Content (UGC):
    - Audit UGC (comments, reviews, forums) to ensure quality, relevance, and moderation for SEO and user trust purposes.

22. Crawl Budget Optimization:
    - Analyze crawl budget allocation by search engines and optimize the website's structure and internal linking for efficient crawling.

23. Knowledge Graph and Entity Optimization:
    - Optimize entity information to enhance the chances of appearing in knowledge graph panels and other rich snippet formats.

24. Long-Tail Keyword Opportunities:
    - Identify and target long-tail keywords that align with user intent and reflect specific topic nuances.

25. Video and Multimedia Optimization:
    - Review video SEO best practices, including video sitemaps, structured data, and accessibility considerations for multimedia content.
   
26. Featured Snippets and SERP Features:
    - Analyze opportunities to optimize content for featured snippets, People Also Ask (PAA) boxes, and other SERP features.

27. AI and Machine Learning Integration:
    - Explore ways to leverage AI and machine learning technologies for content optimization, personalization, and user experience enhancement.

28. User Intent Analysis:
    - Conduct in-depth research on user search intent and align content and keyword strategy accordingly.

29. Semantic SEO and Natural Language Processing (NLP):
    - Review the website's content through a semantic SEO lens, considering topical relevance, related entities, and natural language usage.

30. Dynamic Rendering and JavaScript SEO:
    - Evaluate the website's performance in rendering dynamic and JavaScript-heavy content for search engine crawlers.

31. Site Architecture and Information Hierarchy:
    - Assess the website's information architecture, including category structure, siloing, and internal linking for optimal crawling and user navigation.

32. Content Gap Analysis:
    - Identify gaps in existing content and competitive coverage to inform content creation and optimization strategies.

33. SEO for Progressive Web Apps (PWAs):
    - If applicable, review SEO best practices for PWAs, including offline capabilities, service workers, and app-like experiences.

34. Knowledge of Core Web Vitals:
    - Familiarize yourself with Google's Core Web Vitals metrics and optimize the website's performance in areas such as loading, interactivity, and visual stability.

35. Algorithm Update Preparedness:
    - Stay informed about major search engine algorithm updates and prepare the website for potential impact through proactive monitoring and adaptation.

36. Voice Search Schema and Actions:
    - Explore schema markup and actions tailored for voice search interactions and virtual assistants.

37. Influencer and Authority Collaboration:
    - Consider collaboration with industry influencers and authorities to enhance your website's credibility and expand its reach.


38. Structured Data Testing and Validation:
   - Use Google's Structured Data Testing Tool to ensure that the implemented structured data is valid and accurately represents the content.

39. Rich Snippet Optimization:
   - Identify opportunities to enhance search result snippets with rich content such as reviews, ratings, product information, and event details.

40. SERP Feature Optimization:
   - Explore strategies to optimize content for specific SERP features like carousel, local pack, knowledge panel, and image/video results.

41. Schema Markup Expansion:
   - Consider implementing additional Schema types, such as How-To, Q&A, and FAQ, to provide search engines with contextually rich data.

42. Video Schema and Video SEO:
   - Implement video-specific Schema markup to enhance video visibility in search results and ensure proper video SEO best practices.

43. Google Discover Optimization:
   - Optimize content and engagement signals to increase the likelihood of appearing in Google Discover, previously known as Google Feed.

44. Accessibility Audit:
   - Perform an accessibility audit to ensure compliance with Web Content Accessibility Guidelines (WCAG) and improve inclusivity.

45. Content Pruning and Consolidation:
   - Identify and consolidate similar or outdated content to reduce duplication and improve topical authority.

46. Brand Reputation Management:
   - Monitor and address online reputation issues, including negative reviews, to safeguard the website's brand authority.

47. In-depth Backlink Analysis:
   - Conduct a thorough backlink analysis to evaluate the quality, relevance, and diversity of the website's backlink profile.

48. Site Migration Readiness:
   - If planning a site migration, ensure a comprehensive plan for SEO preservation and seamless transition.

49. User-Generated Content Moderation:
   - Establish a systematic approach to moderating user-generated content to maintain quality and relevancy.

50. Agile SEO Strategy Development:
   - Build an agile SEO strategy that accommodates ongoing algorithm changes, competitor movements, and industry trends.

By incorporating these advanced elements into your site audit checklist, you can ensure that your website's SEO performance is optimized across a broad spectrum of technical, content-related, and user experience factors. This comprehensive approach will help solidify your website's position in search engine results and enhance its overall digital presence.
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shawnseoblog


Really nice tips thanks for sharing such a wonderful post.
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Priyanka_V

Priyanka
We Provide Managed IT Solutions | Custom Software Development | VUBALsoft
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