Lead Generation and Sale Prospects

Started by SeoDezin, 08-18-2019, 01:46:23

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SeoDezinTopic starter

How do we can differentiate between a sale prospects and Lead Generation ? What is the role of SEO in both of these ?


MVMInfotech18

Lead and prospect – for two terms that you likely hear on a regular basis, they're surprisingly difficult to define. Both terms are deeply ingrained in business processes, leading to a variety of company-specific (or even business-unit-specific) definitions. To make things more complicated, marketing automation and CRM systems contribute their own – sometimes differing – definitions for leads and prospects. In fact, many sources can't even agree on which of the two is more qualified; some say leads are qualified prospects, others say prospects are developed from leads, and still others say prospects are equivalent to sales leads.


ORLOVA

Some people make a distinction between lead prospecting and sales prospecting. I think this is a needless splitting of hairs. Lead Prospecting and Sales Prospecting are the same thing. Lead Prospecting is probably a better name for it though, because it focused you on thinking about the process of finding people that will eventually become customers.

Yuga

Prospects are people qualified by your salespeople as highly relevant potential customers. Lead generation is all about how a lead is made, sales prospecting includes the process of finding potential clients as well as all the mechanisms of nurturing them.

VAnaBB

Leads have the potential to become customers, but they haven't spoken to you or your sales team yet. Communication is very one-sided. Prospects, on the other hand, have engaged and indicated interest.
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