Difference between SEO,SEM and SMO?

Author Topic: Difference between SEO,SEM and SMO?  (Read 14577 times)

Offline vishal123a

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Re: Difference between SEO,SEM and SMO?
« Reply #10 on: 07-03-2013, 05:30:57 »
SEO: It is a process of improving the visibility of the web page.

SEM: Search Engine Marketing is the process of gaining traffic  from search engines through  paid  efforts.

SMO: SMO is a way of web promotion. We normally use four website in SMO. Websites are: Facebook, Linkdin, Twiiter and G+.


Offline jacksonbird03

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Re: Difference between SEO,SEM and SMO?
« Reply #11 on: 07-05-2013, 01:47:54 »
Thank you all you provide good information about the SEO, SEM and SMO ....
Once again thanks for sharing.... :)

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Offline johnmwilson

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Re: Difference between SEO,SEM and SMO?
« Reply #12 on: 07-05-2013, 02:25:51 »
SEO is you optimize the site for search engine results pages, SEM includes running paid campaigning and SMO is social media optimization where one can desire to increase their followers for increasing the brand name.

Offline OliverWuhrl

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Re: Difference between SEO,SEM and SMO?
« Reply #13 on: 07-12-2013, 06:33:48 »
SEO is the act of optimizing a website for organic or natural search engine listings.SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof. So as you can understand, SEM is a wider term than SEO.
Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. - See more at: http://www.theseociety.com/what-is-seo-smo/#sthash.nvqSFUnM.dpufHere is a good article about this: http://www.semrush.com/blog/articles/seo-and-sem-whats-the-difference-article/ 

Offline liyaalena

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Re: Difference between SEO,SEM and SMO?
« Reply #14 on: 07-17-2013, 05:42:32 »
SEO- Is optimizing the page to be easily found and indexable  by search engines.This is everything from content writing to getting backlinks.

SEM- Is bidding on keywords through tools like google Adwords.This can be extremely expensive and time consuming ,and should probably only be a short term solution until your site is performing well organically.

SMO- Is setting up and participating in various social sites like facebook,twitter etc.The purpose here is  to build communities of fans and spread the word on your updated content.


Offline webcreations

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Re: Difference between SEO,SEM and SMO?
« Reply #15 on: 07-27-2013, 00:21:47 »
Difference between SEO, SEM and SMO
SEO - search engine optimization
1. Natural search traffic provides a steady stream of traffic over time
2. Costs are frontloaded; once pages are optimized for organic search, low ongoing maintenance fees make it cost-efficient for marketers on a limited budget
3. Organic listings are a trusted source of information, believed to be unbiased and indexed solely by the automated methods of an objective third-party.

SEM - search engine marketing
1. The free-market bidding system offers full access to a target audience and the opportunity to scale campaigns and pursue them aggressively, creating synergies with sales promotions
2. Paid traffic comes with a measure of predictability, allowing marketers to forecast both volume and cost-efficiency for relevant metrics
3. Paid traffic can provide a boost to site volume when most needed

SMO - social media optimization
it is the methodization of social media activity with the intent of attracting unique visitors to website content.
Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Search engine optimization & search engine marketing both the terms actually refer to two different parts of the same marketing scheme.
SEM is a much broader term than SEO, and actually includes SEO as one of its techniques. SEM is all that a company can do to advertise itself on a search engine, including paid inclusion and other ads.
Search engine marketing (SEM) is the act of marketing a website via search engines, whether by improving rank in organic or natural listings, paid or sponsored listings or a combination of both.

Offline davidfleming

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Re: Difference between SEO,SEM and SMO?
« Reply #16 on: 10-29-2014, 05:30:01 »
SEO and SEM are basically the same, SEO is optimizing pages for the search engines and SEM is marketing the pages for the search engines. The same goes for SMM and SMO just with social media sites instead of normal sites and search engines. That's as basic as I can put it.
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Offline Saurav Tiwari

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Re: Difference between SEO,SEM and SMO?
« Reply #17 on: 12-11-2014, 04:23:15 »
SEO: Search Engine Optimization

In layman's terms, improving your rank in search engine result listings on Google, Yahoo, Dogpile, etc. Often you will hear the terms "organic" or "natural" search results which refer to the areas of the results pages that are not "sponsored" or paid for advertising. Actions to improve SEO include keyword optimization, relevant content creation, creating directory listings, and much more.

SEM: Search Engine Marketing

The easiest distinction between SEO and SEM is if that the place the link shown is paid for, it's SEM. SEM refers to ads and links that are "sponsored" to be placed in designated sections of results pages. If you are participating in paid advertising on a search engine, your ad may show within the special sections of the page reserved for advertisements. Another major distinction, when you "turn off" your SEM campaign, your ads will stop showing where as SEO content is more permanent.

SMO: Social Media Optimization

Social media optimization is choosing the best options of what is available to improve your use of social media. The goals of social media optimization overlap with SEO and SEM. Different from SMM (social media marketing) which is more implementation and advertising in paid sections within the social media platforms, SMO is the analysis and strategy creation of what platforms (Facebook, Twitter, etc.) are and/or should be used and how they are being used.

Offline vishistsingh

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Re: Difference between SEO,SEM and SMO?
« Reply #18 on: 06-27-2015, 02:03:36 »
SEO is related to the visibility of the website in any search engine. 
SEM is the  use of online advertising on search engine results pages to help visitors find any website like PPC etc .
SMM is paid advertisement on social media sites like Facebook, Twitter etc.



Offline Sunainapaul11

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Re: Difference between SEO,SEM and SMO?
« Reply #19 on: 07-08-2015, 04:01:36 »
SEO is search engine optimization which is a process to optimize a website acording to the algorithms of Google to boost the rank of any business quickly.

SEM is search engine marketing which helps to analyse the search engine to present any business or its products in front of the online visitors in a more attractive way.

SMO is social media optimization. SMO aims to optimize a website and its content in terms of sharing across social media and networking sites. By using a number of social media outlets and communities to generate publicity to increase the awareness of brand, product, or event.

 

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