Does Google Adwords influence Google Rankings?

[ORLOVA]

Hello everyone,

If I used Google adwords then my site's ranking will be improved? What,s your view on this ,,,,,,

[cambridgeseo]

To simply answer your question, no..

Traffic is always good for organic rankings.. especially if your on site optimization is on point. Click through rate, bounce rate etc are taken in to consideration but are not weighted as much as backlinks, on site optimization etc.

[luffy268]

Running Adwords will not directly affect your SEO but here is how it can benefit you:
- If you run Adwords and are on the first page and you are also on the organic results on the first page you will see a large increase in your overall CTR.
- The data provided for Adwords helps SEO a lot. For example your Search Terms report shines a bright light on what your customers are actually searching and this can help you build a better SEO strategy.