Facebook and seo

Started by maddy58, 11-17-2011, 04:50:19

Previous topic - Next topic

maddy58Topic starter

Hi guys,



I want to get some information about FACEBOOK. I don't have much idea about this program. And please also tell me how facebook is usefull to get more traffic in SEO strategy !
  •  


aarisindia

#1
Facebook is more and more becoming a second home page for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization.

- Decide on the Best Title for Your Facebook Page – and Don't Ever Change It
- Select the Very Best URL for Your Facebook Page
- Use the "About" box to Place Key Phrase-Thick Content at the Top of the Page
- Use the "Info" Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page
- Develop "Static FBML" Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page
- Publish Direct Backlinks Aimed at Your Website Inside Your Page's Stream
- Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board
- Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites


maddy58Topic starter

hmmmmmmmmmm....thanks friend........
  •  

harsinha0018

Facebook is most popular social site these days. It has more than 500 million users followed by twitter, my space etc. These social sites help you to get traffic or visitors for your website or blog.
The same goes for SEO work. It is an ever-going process. You have to follow up with your efforts, and always be on the look out for new opportunities.

CreativeDreamrz

Facebook has millions of active users and it is great way to gain traffic to the website.
Create page for the website and promote their. Or jooin the related groups, participate and share your content their.


MaryGreen

Quote from: maddy58 on 11-17-2011, 04:50:19
Hi guys,

I want to get some information about FACEBOOK. I don't have much idea about this program. And please also tell me how facebook is usefull to get more traffic in SEO strategy !

Hello, Fb it is one of the best social network for SEO! It is very modern and very populat network in Google search! Thanks for this social network you will get a lot of possibilitys to make your business more developing and more popular! Also, it is very easy in using and very interesting! Try to open FB for yourself , and you wll understand it!

keiron

#6
Facebook is a popular social media platform that was created by Mark Zuckerberg in 2004. This platform was initially launched to serve students of Harvard University, but due to its vast popularity, it quickly expanded to other universities. It was made available to the wider public in 2006.

It's devised as an online platform to connect with friends, family, and people who work, study, and live around users. It allows people to share, comment on, and like photos, videos, articles, events, and other types of content. It also offers features such as live streaming, groups, pages, Facebook Messenger (a messaging app), and more.

Now, when it comes to SEO or Search Engine Optimization, it's important to acknowledge that Facebook itself doesn't directly impact the ranking on search engine result pages (like Google). But it does play an indirect role, as it can significantly influence the overall online visibility and traffic to your website.

Here are several ways Facebook can help in your SEO strategy:

Increase Your Online Presence: Sharing content related to your business or website on Facebook can expand your reach and increase your online visibility, leading more users to find and interact with your brand.

Drive Website Traffic: By posting interesting content with links to your website, Facebook can help drive more traffic to your site. If those users enjoy your content, they may share and like it, further increasing your reach.

Boost Engagement: Facebook is a great platform for engaging with your audience. You can answer customer inquiries, respond to comments, and encourage discussions. High user engagement can contribute to perceived relevance and authority, which can indirectly improve your SEO.

Shares as "Social Signals": While the direct SEO impact is debated, there's a theory that search engines consider "social signals" like shares and likes on social media platforms in their algorithms. So, a piece of content from your website that's widely shared on Facebook may help improve your website's ranking.

Local SEO: If your business has a physical location, you can encourage customers to "check-in" on Facebook or leave a review, which could help local SEO.

So whilst Facebook isn't a search engine optimization tool in the traditional sense, its use can enhance online visibility and contribute to improving traffic to your site, factors that are very much aligned with SEO goals.


Let's delve deeper and further explore how to leverage Facebook for your SEO strategies:

Create a Facebook Business Page: Ensure you have a well-optimized business page on Facebook with all the necessary information, including a description of your business, the address (if you run a local business), contact details, operating hours, a link to your website, etc. Include relevant keywords in your description and posts when it naturally fits.

Post Original, High-Quality Content: Just like for your website, it's crucial to have high-quality, unique content on your Facebook Page. It will engage your audience and compel them to share it, increasing your online visibility.

Post Regularly: Regular postings keep your audience engaged and coming back for more. Make sure you are publishing a mix of content, including blog articles, promotional posts, user-generated content, engaging questions or polls, inbound links to your website, videos, and more.

Promote Your Facebook Page: Promote your Facebook Page everywhere - on your website, other social media channels, blogs, emails, etc. This cross-promotion can bring more followers to your Facebook Page, leading to more engagement and shares.

Use Facebook Insights: Understanding the likes and dislikes of your audience is the key to creating relevant content. Facebook Insights is a powerful tool that provides data about your audience and how your posts are performing. Use it to refine your strategy.

Optimize Your Post Timing: Understanding when your audience is most active on Facebook can significantly boost engagement. Use Facebook Insights to see when your followers are online and try to post during those times.

Run Facebook Ads: Another excellent way to boost your reach and engagement on Facebook is by running Facebook ads. Facebook's advanced targeting options can help you reach the right audience who are likely to be interested in your content and business.

Encourage User Reviews: For local businesses, reviews on Facebook can do wonders. They not only enhance your online presence but also influence the purchasing decisions of customers. Encourage your satisfied customers to leave a review on Facebook.

Use Facebook Stories: The 'Stories' feature has gained a lot of attention recently. You can use stories to share day-to-day activities or special events related to your business. Since stories are easily shareable, they can widen your audience considerably.

Utilize Facebook Groups: Facebook Groups are spaces where users with shared interests can communicate. Finding and joining groups relevant to your industry or niche can increase your visibility and help establish your brand as an authority. Also, you can create your own group around your business or a related topic and invite your content audience to join and engage.

Host Live Videos & Webinars: Live video is a highly engaging form of content on Facebook. You can host question and answer sessions, tutorials, webinars, or behind-the-scenes tours to get your followers talking about your brand. This content, particularly if it garners a high amount of views and shares, could help enhance your overall online visibility.

Link to Your Blog Posts: If you run a blog (which is highly beneficial for SEO), make sure to post all your articles on your Facebook page. Use compelling summaries to attract more clicks. The increased blog traffic will boost your SEO, and it will also increase your Facebook page engagement.

Experiment with Different Types of Content: While text-heavy posts have their place, visual content often shows higher engagement on Facebook. This includes images, infographics, and videos. Test out different types of content to determine what resonates with your audience and generates engagement.

Interact with Other Businesses: Engagement isn't only about interacting with your followers. Engage with other brands and businesses, participate in their posts, and share their content (if relevant). It helps build relationships, opens opportunities for collaborations, and, of course, increases visibility.

Leveraging Facebook Messenger: Messenger isn't just for direct messages; it can be a potent marketing tool. You can use it for customer service, taking orders, answering queries, and even for marketing campaigns using Messenger Bots.

Optimize FB About Section: The "About" section of your Facebook Page is often overlooked, but it's an opportunity to deliver valuable information about your business and include relevant keywords. It might not directly impact SEO, but providing a comprehensive picture of your business increases trust and engagement.

To conclude, Facebook is a very flexible platform with a huge audience, and it can considerably help in your overall SEO strategy. The key is consistency, quality content, and genuine interactions that create a community around your brand. As your social presence grows, so too will the traffic to your website, which in turn will support your SEO objectives and improve your ranking in search engine results.

villadavid

I want to know that is there any way to interact with our facebook  and twitter visitors?


vinodkumar

Thanks dear for this informations. :) :) !-!
Quote from: aarisindia on 11-17-2011, 05:39:38
Facebook is more and more becoming a second home page for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization.

- Decide on the Best Title for Your Facebook Page – and Don't Ever Change It
- Select the Very Best URL for Your Facebook Page
- Use the "About" box to Place Key Phrase-Thick Content at the Top of the Page
- Use the "Info" Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page
- Develop "Static FBML" Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page
- Publish Direct Backlinks Aimed at Your Website Inside Your Page's Stream
- Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board
- Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites