Links are an important factor for ranking a website. Many SEOs focus only on content and on SEO sites and neglected links and say, "We know everything about links." But maybe they are big mistake
(https://1.bp.blogspot.com/-bH7W7bxTzmw/WPwRxWo6smI/AAAAAAAAJpc/IVNFUPlL9MwpYrlDJwYryT9nhU_WtfBCgCLcB/s640/link.jpg)
Linking is very important because Google has confirmed that the links are the number one ranking factor, along with great content. Ranking without link is really very difficult, Google is interested in more links than anything.
I can say that a website can not rank without link.
Why?
- Because link is Google's # 1 ranking factor
- Because the link is WEB
- Because link pointing to great content (well worth ranking)
- Because through the links that Google discovered your site ...
In March 2016, in a conversation with Google, Andrey Lipattsev, a senior search strategy strategist at Google Development, said the first two ranking factors were links and content.