Link trading?

[macpual]

The idea of link trading is simple enough. You have a website and someone else with a website contacts you and asks about trading links. What does that mean? Basically, you put a link to their site on one of your pages, and they return the favor by doing the exact same thing for you. Many times, people who offer link trading deals will give you very specific links to use and even give you a separate link so you can see where your Web address will appear on their page.

[Suhanapatel75]

Link trading is like a link building strategy, where you easily promote your website through link trading.

[TomClarke]

Link trading creates more traffic in 2 basic ways, improves search engine  ranking positions and also from the traffic the links themselves make from people hitting them. Link trading  and search engines trading links helps search engine rankings because rankings factor that is detrmined by the algorithms in the number of websites that link back to the site to be rated.

[Kate Evans]

Link trading is the process of getting links to your site on other internet sites by trading links and it makes more traffic in two major methods, increased search engine ranking and also from the traffic the links themselves create people clicking on them.