Opinion on cold mailing

[AgentSmith]

Hello!

What do you think about cold mailing? I know it is generally frowned upon and discouraged. However, my late experience is showing that it is not so bad. I tried sending emails encouraging, showing my interest in the subject, and not mentioning my real purpose (i.e. guest posting). It doesn't work as well as I hoped it would! So recently I have returned to cold mailing but with carefully and gently tailored emails. And you know what? The response rate is much, much better!

[DavidMull]

Cold email is like door-to-door sales. You're going to get a lot of no's. Unless, that is, you learn how to write cold emails that actually convert. Cold emails only have an average open rate of just 14-23% to begin with.