What points should be taken care off during keyword research ??

Started by RichardSmith, 02-06-2013, 07:31:51

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RichardSmithTopic starter

Hello Friends,

Keyword research is a very important part of SEO. I mainly consider

4 points -

1. Target Audience

2. Target Location

3. Target Search Engines

4. Business Type B2B/C2C

Thanks and Regards
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kamathp13

During keyword research, several points should be taken care of:

1. Relevance: Ensure that the keywords are directly related to your content or products. They should accurately represent what your target audience might search for.

2. Search Volume: Consider the search volume of the keywords. High-volume keywords may bring more traffic, but competition could be tough. Low-volume keywords might have less competition but also bring in fewer visitors.

3. Competition: Analyze the competition for each keyword. Choose keywords with a balance of search volume and manageable competition.

4. Long-tail Keywords: Look for long-tail keywords, which are more specific and often have lower competition. These can be valuable for attracting highly targeted traffic.

5. Intent: Understand the search intent behind the keywords. Are users looking for information, ready to make a purchase, or comparing options? Tailor your keyword selection to match user intent.

6. Trends: Consider keyword trends and seasonality if applicable. Some keywords may have fluctuating search volumes throughout the year.

7. Geographic Targeting: If your business is location-specific, consider including geo-targeted keywords to attract local visitors.

8. User Language: Use language that your target audience would use. Consider colloquial terms and synonyms.

9. User Experience: Ensure that the keywords you select align with the user experience you provide on your website. The content should fulfill the expectations set by the keywords.

10. Content Gaps: Identify any gaps in your current content that could be filled by targeting specific keywords. This can help you create new content that addresses user needs.

11. Keyword Variations: Explore different variations and synonyms of your main keywords. This helps capture a broader range of search queries and can also prevent keyword stuffing.

12. Negative Keywords: Consider incorporating negative keywords to exclude irrelevant traffic. For example, if you sell high-end luxury products, you might want to exclude searches containing words like "cheap" or "discount."

13. Analyze User Questions: Look for keywords that reflect common questions users might have about your products or industry. This can guide your content creation and help address user inquiries.

14. User Behavior: Use tools to analyze user behavior and see how they interact with your chosen keywords. Look for patterns in user engagement and adjust your keyword strategy accordingly.

15. Structured Data Opportunities: Explore keywords that present opportunities for rich snippets and structured data markup. This can enhance your visibility in search engine results pages.

16. Keyword Mapping: Once you have a list of keywords, map them to specific pages or sections of your website. This helps ensure that each page is optimized for a particular set of keywords and that there is no overlap or duplication.

17. Competitor Analysis: Analyze the keywords that your competitors are targeting. This can provide valuable insights into industry trends, gaps in their strategies, and potential opportunities for your own keyword targeting.

18. User Language and Intent: Understand the language and intent behind the keywords your target audience uses. This includes considering the stage of the buyer's journey they might be in when using specific keywords.

19. Keyword Tools: Utilize various keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer to gather data on search volume, keyword difficulty, and related keywords.

20. Consider Voice Search: With the rise of voice search, consider long-tail keywords and natural language queries that people might use when speaking rather than typing.

21. Monitor and Adjust: Keyword research is an ongoing process. Continuously monitor the performance of your chosen keywords, adjust your strategy based on user behavior and industry changes, and incorporate new keywords as needed.

22. Intent-Based Keywords: Focus on understanding user intent behind the keywords. Identify whether the user is looking for information, seeking to make a purchase, or simply browsing. Tailoring your content to match user intent can improve the quality of traffic to your site.

23. Seasonal Keywords: Consider the seasonality of certain keywords, especially if your products or services are influenced by trends or specific times of the year. Adjust your keyword strategy to capitalize on seasonal opportunities.

24. Keyword Expansion: Use keyword research tools to identify related or similar keywords that you may not have considered initially. This can help expand your keyword list and provide additional opportunities for targeting relevant search queries.

25. Brand Keywords: Don't forget to include keywords related to your brand name, product names, or unique offerings. These keywords can help users who are specifically looking for your brand or offerings find your website.

26. Keyword Segmentation: Group keywords into different segments based on user intent or product categories. This can help in creating more targeted and specific content for different segments of your audience.

27. User Feedback: Consider incorporating feedback from your audience, customer support inquiries, and reviews to identify keywords that your customers are using or asking about.
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samyakonline

Besides considering Target Audience, Target Location, Target Search Engines and Business Type , you must also consider the competition level. some keywords have less competition so you get the good rank sooner. After  getting good rank for few keywords, promote the site for other keywords. 
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frankdevine

Gain Visibility Online

Keyword research is a major part of search engine optimization. If you optimize for your website for the right keywords, you will achieve a top position in search results and enjoy greater visibility.

Get Targeted Traffic

If you want to make money online and build your customer base, you need targeted traffic. Keywords have the ability to drive qualified traffic. By using the right search terms on your website, you will attract qualified visitors who are interested in what you have to offer.

Find a Profitable Niche

Keyword research can help you identify the most profitable niches. A powerful keyword tool will provide detailed information about the search terms you are interested in, including competition and search volume.

Analyze Your Competitors

By identifying the keywords used by your competitors, you will know exactly for which terms they rank in search results and what strategies they are using. It is important to identify your competitor's keywords in order to create a successful marketing plan and outrank other websites in your niche.


RafaelJames

Targeted audience, locations are the points which should be taken care of when searching keywords. You should always search relevant keywords for the best promotion of websites in search engines.

alexnicholas

yes these all can be viewed and we can think like what normal people can search typo for their niche search we can also concentrate on that search query for the keyword research.
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arpitapatel9689

If you want to get results in quick time then you have to work choose the local keywords as per your area. Try Google and various other tools to get high search result and set the keywords.
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jacksonperezy

Really Awesome! The exclusive discussion looks powerful for those who are really newbie in this field. I have found such a most experienced and elegant features about keyword research from this source. Thanks for sharing.


larajohn

These four points are necessary but we have to choose keywords according to the customer needs and searches. We should choose keywords that has low competition but high searches.
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