Why did they stop updating Page Rank as one of aspect to evaluate a website?

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Offline thgk111Topic starter

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Why did they stop updating Page Rank as one of aspect to evaluate a website?
Every website is given a Google PageRank score between 0 and 10 on an exponential scale.
So what index is used to substitute Page Rank?
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Offline jeffmarlon

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It is Google's own decision. You should still follow guidelines to create quality and natural backlinks. Your website's authority will be raised automatically.

Offline anjali0222

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begin with what Google says. More or less, it considers connections to resemble votes. Furthermore, it considers that a few votes are more essential than others. PageRank is Google's arrangement of numbering connection votes and figuring out which pages are most essential in view of them. These scores are then utilized alongside numerous different things to figure out whether a page will rank well in a hunt.
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Offline apwebsolutions

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To be honest, I am glad they did. Page rank was a flawed system for us to gauge the quality of the website and one metric is just not enough for us to do that. They will never reveal their actual Page rank system.
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Offline pablohunt2812

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Why PageRank updates stopped?
The update was due in the second or third quarter of 2013, but it was not to be, apparently owing to some problem with the PR algorithm. Google's Matt Cutts explained that the 'pipeline' to send PageRank updates to the toolbar is broken, which means that PR will not update automatically.

According to Google, too many people obsess over PageRank, even though it is not 'very important' anymore. Hence, fixing the problem isn't a priority.

The PageRank update in December last year was not entirely intentional. According to Matt Cutts, the "Team was fixing a different back-end service and did a PR update along the way."
Will Google Kill PR?
So what does this mean? Is PageRank doomed, because the data it depicts is now very much out of date? Well, that is not entirely true. PageRank is still relevant.

Bear in mind that the problem was caused by a broken 'pipeline' between PageRank algorithm at the back-end and the toolbar. PageRank is constantly updated for its internal use for ranking pages. It’s just that the outside world doesn’t know about how things have changed in a prompt and consistent manner.

Google obviously thinks that consumers don't need the latest data, because publishers obsess over it too much. So why not pull the meter from the toolbar altogether? Google said that despite everything, consumers still find it useful. Now I'm not sure what exactly do they mean because on the one hand, according to Google, people still need the data. But on the other hand, Google also thinks that people obsess over it too much.

Of course, anyone using the toolbar also sends Google back data about what they’re viewing. So maybe Google keeps the meter going because it wants that viewing data. But even so, they should come clean. Either update it regularly, or remove it altogether!


Offline onehalf

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Page Rank was once a legit metric for website authority.  But as the internet and our understanding of internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. People have become overly obsessed with Page Rank rather than delivering quality content. Thus, links spam and black hat SEO became rampant. So, Google decided to remove PR  in the toolbar to avoid confusing users and webmasters about the significance of the metric.

 

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