Will links including keywords help?

Started by kantze, 04-09-2019, 01:31:50

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kantzeTopic starter

Hello everyone.

I have a website with taxi and minibus transfers. It has a based-on-distance calculator.
Customer puts the from/to information, clicks "search" button and the website shows a list of vehicles with their cost.
Under each vehicle there is a button "book online"
(demo here: https://taxithess.gr/en/thessaloniki-taxi-booking/)

Should I change the buttons' text in order to contain keyword that I want to rank for in Google?
For Example: "Taxi Booking" or "Van Booking" or "18seater Minibus Booking" ?


Thank you!
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ProspectedSEO

The CTAs are not viewed separately by the crawlers. So it doesn't matter what's written on them. The CTAs are important to engage people that visit your website, or if you include them in meta descriptions, to visit your website in the first place. So, if you place them to be visible on the SERP, they might attract people to click. If you have problems with ranking, then you need to read more about onsite and offsite optimization and implement them. They are both equally important, and one is not sufficient without the other.       
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Roxanne

Yes it will help if that keyword are present in your web page title and description. And this is also the way you can drag your visitors towards to your website. So it helps in both ways.
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Chris_Tax

I leave do follow anchor test. This will help you.
Chris
https://incometaxprepfillmore.com/
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stephen21

Yes, definitely!! It helps so much. Basically we called it URL structuring or URL mapping. As we know that Google gives priority to the keywords. So, same as meta tags if we use keyword to make our URL more friendly for search engine, then it gives us more value. This procedure also comes under SEO friendly process.
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sofy

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susanburling

Yes definitely Including keywords in the link is called an anchor text which clearly indicates search engine bot about the relevancy of the keyword with a linked webpage.

saravanan28

While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank. So, while it's worth thinking about, don't create otherwise unuseful URLs simply to include a keyword in them.
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