Search Engines > Microsoft SEO

General SEO Approach for Bing

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berkleyhuk:
Hi,


Consistency: Ensure the signals are pointing in the same direction. URL structure and canonicalization, internal linking, rel=canonical tags, XML sitemaps, robots exclusions, should all follow canonical standards for your site.

Efficiency: Enable compression and http conditional GET with If-Modified-Since to give the crawler a break. (Bingbot supercedes msnbot, but the latter should still be used in robots.txt and elsewhere redundantly with bingbot until officially deprecated.) Microsoft has a handy tool for checking both compression and conditional get requests.

Quality: Have high-quality content. Don't try to squeak by with thin content and lots of authority pushed through the link profile.

Links: While I hate to say it, Bing's engine certainly appears susceptible to link spam. Not a good thing, and I'm not advocating anyone follow the path of paid links, but they sadly seem to work all too well on Bing today.



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Seattle SEO:
Nice approach. Bing is a little tricky but if people use the advice above I think they will see good results if applied correctly. Thanks for sharing.

seo-guy:
If you set of scales the quantity of your back links in not so reliance site and to other web-site that have been out of bed for a long-time with good standing, I imagine it's OK to follow some destructive link-building stratify like link-buying and viral-approach.

takeshiro:
really..? i am not really that a patron of bing..

Mclaurin Rachel:
Link building on higher PR sites, social book marking on higher PR sites and submitting articles to higher PR sites are the key tips to get ranked in Bing.

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