The first deals primarily with factors on your website, which can be optimized for the search engines and the second deals with factors on other other websites on the InterWeb, which can be optimized to help your website’s position in the search engines.
1. On-Page and On-Site SEO
On page SEO is what you do on your own website or blog in order to enhance the traffic. It is the first thing that every webmaster should look into. On page optimization needs constant revision of the site in order to improve and maintain the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position. It includes headings, page titles, domain names and images. But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main components involved in on-page optimization are listed below:
- Title of the page
- Meta description and tags
- Image and pictures
- URL structure and domain information
- User-friendly navigation and quick loading
- Fresh and quality content
- Optimized external and internal links
Let us consider some of the important on page optimization techniques:
2. Off-Page and Off-Site SEO
Unlike on page optimization, off page depends on another web page to improve your site or blog. Off-page optimization deals with link building factors. It's an ongoing process and needs regular new links that are given priority by search engines. In this technique if you obtain a high quality link, then your site can rank higher. Strategic link building increases the traffic to your website and its position in Google.
Off page SEO is a combination of social media, social bookmarking and link building.