Difference between Bounce rate and Exit rate?

Author Topic: Difference between Bounce rate and Exit rate?  (Read 13530 times)

Offline webseomallTopic starter

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Difference between Bounce rate and Exit rate?
« on: 01-17-2014, 04:00:18 »
Hello SEO experts, please let me know the difference between bounce rate and exit rate? i have confusion between these two terms, used in SEO.

Thanks
Jones


Offline SophieJones

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Re: Difference between Bounce rate and Exit rate?
« Reply #1 on: 01-17-2014, 09:49:49 »
I am not 100% sure about it but for me bounce rate is about the number of people that come to your website and gone away in no time while exit rate is based on the people visiting and staying there for sometime and then exit.

Offline alexloxton

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Re: Difference between Bounce rate and Exit rate?
« Reply #2 on: 04-15-2014, 03:52:13 »
Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.
Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.
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Offline jaintech

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Re: Difference between Bounce rate and Exit rate?
« Reply #3 on: 04-21-2014, 00:43:57 »
Bounce rate is the percentage of visits, who have entered on a particular page, go no further than that page during their session. Exit rate is a kind of bounce rate that doesn't care about how you got to the page. It still relies on some page being the last page viewed within the visit session however.

Offline DenniesBright

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Re: Difference between Bounce rate and Exit rate?
« Reply #4 on: 05-06-2014, 06:10:50 »
Bounce rate shows percentage of visitors who left your website without visiting another webpage or you can say who left from their landing page.
While an Exit rate means from which page user exits from your website.


Offline samfrank

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Re: Difference between Bounce rate and Exit rate?
« Reply #5 on: 05-15-2014, 22:24:39 »
Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site

Exit Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page

Offline Stephen

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Re: Difference between Bounce rate and Exit rate?
« Reply #6 on: 12-05-2014, 04:52:03 »
Exit rate is the percentage of visitors who leave your website from a specific page. This has to be beyond the landing or home page, and every page on your website has its own exit rate.
Bounce rate is the percentage of users who leave your website from the landing page itself. This means that the visor has not navigated your site beyond the page they were originally led to.
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Offline marinelee

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Re: Difference between Bounce rate and Exit rate?
« Reply #7 on: 12-05-2014, 22:25:29 »
Hello SEO experts, please let me know the difference between bounce rate and exit rate? i have confusion between these two terms, used in SEO.

Thanks
Jones

Hello,
Bounce rate is the percentage of visitors that visit a page on your website and don't visit any other pages. For example someone may come in to a page via search engine and then go to another site without visiting any of your other pages.

The exit rate on the other hand is the percentage of people who have left the page but would have previously visited other pages. The figure is worked out by the percentage of visitors that leave your website from a page based on the number of visits to that page.

I hope this information is useful for you.
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Offline Talukdar

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Re: Difference between Bounce rate and Exit rate?
« Reply #8 on: 06-12-2015, 21:04:00 »
Exit Rate: Always calculated even if they didn't start or end on the page. If they went from Page C in the last example to another page in your site then it is positive. If they left your site after visiting Page C then it is a negative. 50% of people in that example either visited another page, or exited the site through Page C. 2 for 2, out of a total of 4.

Bounce Rate: Only calculated if they entered the site on that page. Never calculated if they got to the page from another page on your site (the preceding page would get the bounce rate). So in the above example of Page C again. They only came in on Page C once and they exited after reading it. So it is 100% bounce.


Offline cwvps

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Re: Difference between Bounce rate and Exit rate?
« Reply #9 on: 07-09-2015, 11:52:04 »
A high bounce rate on a home page is usually a sign that something is wrong. But again, make sure you take a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for some keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate. High exit rates can often reveal problem areas on your site. But the same type of caution needs to be applied. If you have a paginated article – say four pages – and the exit rate on the last page is high, is that really a bad thing? They’ve reached the end of the article. It may be natural for them to leave at that point.
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