difference between exact keyword and broad keyword research?

Author Topic: difference between exact keyword and broad keyword research?  (Read 13593 times)

Offline bhushansharma

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Re: difference between exact keyword and broad keyword research?
« Reply #30 on: 04-22-2013, 05:08:29 »
Broad keywords:

Ex.      buy mobile.  in this broads keywords are buy cheap mobile , mobile . best mobile etc

Exact keywords:

Ex.      buy mobile.   in this exact keywords is only buy mobile, nothing else.


Offline seolearnerlive

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Re: difference between exact keyword and broad keyword research?
« Reply #31 on: 06-06-2013, 03:37:29 »
Hi There,

Exact search : when you want search engine to search the exact combination of words in the keyword in the same order
Broad search : when you want search engine to search any combination of words in the keyword in any order

Hope this would help,
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Offline spyindia.manish24

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Re: difference between exact keyword and broad keyword research?
« Reply #32 on: 06-07-2013, 00:20:35 »
Exact Keywords Search means Exact keywords you are searching. For Example you search "mobile jammer" then mobile jammer result. Broad Search is term which search result are related keywords for example spy bluetooth earpiece then result will be bluetooth earpiece and many more related keywords.  :)
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Offline Stephen

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Re: difference between exact keyword and broad keyword research?
« Reply #33 on: 12-22-2014, 06:48:49 »
Exact keywords means exact words selected by you. Broad keywords may be synonyms or phrases that are similar to your keywords. We have to focus only on exact keywords & broad keywords will automatically be start to follow.
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Offline jaintech

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Re: difference between exact keyword and broad keyword research?
« Reply #34 on: 12-24-2014, 00:41:32 »
Broad match is the default match type and the one that reaches the widest audience. When using broad match, your ad is eligible to appear whenever a user’s search query includes any word in your key phrase, in any order. For example, if you use broad match on "Buy shoes," your ad might be displayed if a user types "Buy Shoe," "Best shoes," or "Buy Apartments". Because broad matched ads are set up to reach the widest possible audience, searchers might see and click your ad when querying irrelevant topics

Exact match is the most specific and restrictive of the keyword match types. With this match type, users can only see your ad when they type your exact keyword phrase by itself.
For example, if your keyword phrase was "Buy Fashion Shoes," your ad is only eligible to show up when a user searches for "Buy Fashion Shoes" (those words in that exact order) and not for "Fashion Shoes," "Buy Shoes" or "Buy Best Fashion Shoes."


Offline DevPatel125

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Re: difference between exact keyword and broad keyword research?
« Reply #35 on: 01-07-2015, 22:15:54 »
Broad Match

Broad match is the default setting when using the Keyword Tool. What broad match means is that any time any part of the keyword shows up in a search phrase, that data gets added to the reported total searches per month. For instance, if the keyword is “sunflower seeds”, then any search with either “sunflower” or “seeds” or “sunflower seeds” in it will be added into the total volume. So the actual search terms “sunflower seeds” might only get 100 searches, while “seeds” gets 2000 searches and “fruit seeds” gets 600 searches.

So broad match search volume is an aggregate of all searches involving any combination of any of the keywords as well as other words you didn’t account for. It’s an inflated number when estimating search volume.

Phrase Match

Phrase match keyword search volume works like this: if you check phrase match search volume for “sunflower seeds” then the number returned will include all traffic for the main phrase as well as phrases like “huge sunflower seeds” and “sunflower guide for seeds”. The number returned is the aggregate of all search phrases that must include the entire set of main keywords, no matter if they are split up by other words or not. This number is definitely more accurate than broad match, but can still be slightly inflated.

Exact Match

Finally, there is exact match keyword data. The volume of searches returned when checking exact match keywords is simply for only that single keyphrase. So there are no aggregates involved, it’s only the total number of searches for just that exact phrase, typed exactly into Google, with no other words included. This is the most accurate number to reference when researching niches, as it doesn’t aggregate traffic you might not actually rank for and get. You should always check your search volumes with this setting on.

Offline AvniShergill

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Re: difference between exact keyword and broad keyword research?
« Reply #36 on: 01-09-2015, 05:38:19 »
As Torafox said, exact keyword will show you results for the exact keyword phrase, whereas Broad keyword will show you results for all those keywords, which will include that phrase in it.

For example if you are searching for the term "apple", than exact match will show you results for that keyword only whereas if you search for the same keyword as broad search then it will include keywords as apple mobiles, apple shop, etc.

Offline petersonangela

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Re: difference between exact keyword and broad keyword research?
« Reply #37 on: 01-10-2015, 01:26:47 »
Broad match is the default setting when utilizing the Keyword Tool. What expansive match means is that whenever any piece of the magic word appears in a search query, that information gets added to the reported aggregate hunts every month.

Exact match pivotal word information. The volume of ventures returned when checking accurate match watchwords is just for just that solitary keyphrase.

 

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