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Search Engine Optimization => On Site Optimization => Topic started by: webtrafficassistant on 05-10-2012, 00:33:28

Title: difference between exact keyword and broad keyword research?
Post by: webtrafficassistant on 05-10-2012, 00:33:28
Please Explain What is difference between exact keyword and broad keyword research?
Title: Re: difference between exact keyword and broad keyword research?
Post by: Torafox on 05-10-2012, 00:45:38
When you say exact, if you search for the word laptop, it will only show results to the word laptop. Whereas broad keyword research, in searching for laptop, you will get results like cheap laptop, expensive laptop, dell laptop, etc.

I hope it helped.
Title: Re: difference between exact keyword and broad keyword research?
Post by: jillsmith on 05-10-2012, 01:26:11
I am completely agree with Torafax.
Title: Re: difference between exact keyword and broad keyword research?
Post by: allricjohnson1 on 05-10-2012, 04:30:55
Exact keyword is smoothing exact, for example if your are using exact keyword and your search for "CAT" it will show only "CAT" but in broad keyword section it will show "CAT EXAM" "CAT EXAM CENTER" and so on. It's always good to use broad keyword until your are some big brand.
Title: Re: difference between exact keyword and broad keyword research?
Post by: Lechlak on 05-10-2012, 14:56:43
I look at broad meaning that you can target a niche market. It is easier for a smaller company to invest resources in niche marketing.
Title: Re: difference between exact keyword and broad keyword research?
Post by: salty143 on 05-15-2012, 00:08:39
In exact keyword research when you search for Earn Money it shows results only for the keyword Earn Money. But in broad research when you search for Earn money it shows results for earn money online, earn money at home etc..
So we can say that in exact research it shows result against our desired keyword and in broad research it shows all those keywords in which the key word "Earn Money" is used.
Title: Re: difference between exact keyword and broad keyword research?
Post by: seo-expert on 05-31-2012, 00:33:29
Not even a single one here who understands what he asked.
He is asking for the keyword research not about the definition.
Well, Exact keyword research will show you the number of hits when people searches for a keyword like [keyword] and broad means keyword. Consider broad search when doing keyword research.
Title: Re: difference between exact keyword and broad keyword research?
Post by: Abbey14 on 05-31-2012, 09:07:23
I think your talking about the long and short term keywords. The difference between the two is that, commonly long term keywords were used by the users of search engine that doesn't have the knowledge in SEO. IF you don't have the knowledge on how keywords and search engine works you definitely write the more specific word that you are looking for in the net.
Title: Re: difference between exact keyword and broad keyword research?
Post by: TM-Ali on 06-07-2012, 05:57:08
Please Explain What is difference between exact keyword and broad keyword research?

Suppose you are Broad keyword research for "Sport Shoe" Google will show searches related to Terms Sport, Shoe and Sport Shoe. But when you will do exact research Google will show searches only for exact keyword "Sport Shoe".

Title: Re: difference between exact keyword and broad keyword research?
Post by: seoapple on 06-09-2012, 05:39:01
Exact keyword research the search engine shows the only those sites which contain keywords in title tag. For eg. if we search for "health insurance" then search engine shows those sites or pages which having this keyword in title, description.
Broad keyword research means the sites with those keywords along with other keywords as suffix and prefix. read more http://www.seoapple.com
Title: Re: difference between exact keyword and broad keyword research?
Post by: lauragibbs83 on 06-14-2012, 23:54:09
Well, one thing.. its about the specification and as a SEO I prefer the long tailed keyword instead because most of the user uses this.
Title: Re: difference between exact keyword and broad keyword research?
Post by: tonystarck316 on 06-15-2012, 00:40:12
broad match mainly is mixture of the keyword like broad match result of the "dog training" would also include result of "training a dog", "training a small dog" etc. but the Exact match would contain exact keywords in the exact order having no other word in search.
Title: Re: difference between exact keyword and broad keyword research?
Post by: Adwan Paul on 06-24-2012, 23:41:10
ya!!
 any one who try to find any related site's then search using a proper key word.
Like,  if we want to send a rakhi to any where than we write  "send rakhi" or "send rakhi to india" not only "Rakhi".
 so, Broad keyword is useful..

Title: Re: difference between exact keyword and broad keyword research?
Post by: nanowebtech on 07-02-2012, 04:40:33
Howdy,

Thanks for sharing this useful information now I clear my doubt... Thanks again to all.....

Title: Re: difference between exact keyword and broad keyword research?
Post by: axix245 on 07-02-2012, 22:51:12
i agree with first one.if you search any word like mobile than you will get result like cheap mobile,discount mobile in broad keyword search,exact search gives yo only idea about that particular word.
Title: Re: difference between exact keyword and broad keyword research?
Post by: Bertashton on 07-03-2012, 05:48:10
still it all getting confusing here different people saying different views so not cleared here yet....
Title: Re: difference between exact keyword and broad keyword research?
Post by: thelazytrader on 07-05-2012, 06:27:47
If you search for the word clothes, it will only show results to this word which have you typed in searchbox. Whereas broad keyword research, in searching for cloth, you will get results like cheap clothes, costly clothes, etc.
Title: Re: difference between exact keyword and broad keyword research?
Post by: jamesdavid on 07-06-2012, 04:36:35
Exact keyword means just exact word. Suppose that a keyword is Shoe buying then its exact form is [Shoe Buying] while a broad search for the same keyword may be anything like:Shoe buying online, buy shoes online, buy brown shoes etc.
Title: Re: difference between exact keyword and broad keyword research?
Post by: RichardSmith on 07-14-2012, 07:46:03
Hi Friends,

Exact keyword only shows the results related to you search, but Broad keyword shows other important searches including you search.

For ex: You are searching for a keyword like dog then, exact shows result only related to dog keyword, but

At Broad it shows some other important keywords also including your keyword like dog foods, big dogs, small dogs and so on.

It's always good to use broad keyword until you are some big brand.

Thanks and Regards
Richard Smith

Personal Reputation Management (http://www.reputationhead.com/personal-reputation-management/)
Title: Re: difference between exact keyword and broad keyword research?
Post by: Aident364 on 09-09-2012, 23:16:53
If you use Adwords research tool then i can say broad match keyword volumes take into consideration not only the exact keyword that you've typed into the Adwords Keyword Tool, but also relevant variations of your keyword as well.You can identify Exact match keywords by the brackets surrounding the keywords in the Adwords Keyword Tool interface.
Title: Re: difference between exact keyword and broad keyword research?
Post by: stevepearls on 09-12-2012, 05:59:40
Hello,

In exact keyword research you found the exact search of particular keyword in particular country, you found exact Google search for that keyword. and in broad search you found overall search volume of that keyword with also most related searches of that keyword.
Title: Re: difference between exact keyword and broad keyword research?
Post by: allshine on 09-19-2012, 01:27:11
For example,the exact keyword is "web hosting",if you search the statistic of the broad keyword research,any keyword including the phrase" web hosting" will be counted
Title: Re: difference between exact keyword and broad keyword research?
Post by: oliviasrodriguez on 10-01-2012, 04:54:34
Broad is word saying that very big for example you search in google "College" it shows up in tons of instances including things like, "she might be take admission in nursing college.
Exact is when you are trying to take admission in a MIT then your exact Keyword phrase would be "Admissions in MIT."
Title: Re: difference between exact keyword and broad keyword research?
Post by: jayden89 on 10-02-2012, 23:11:57
Best example given by Torafox. I agree with him.
Title: Re: difference between exact keyword and broad keyword research?
Post by: RajSrivastav on 10-09-2012, 21:41:14
Exact match keywords takes long time to be optimized. Broad match or Long Tail keywords are easy for optimization, since it will have less search volume compared to exact match keywords.
Title: Re: difference between exact keyword and broad keyword research?
Post by: bayilucu on 11-15-2012, 12:18:27
I always think this way:

broad >= phrase >> exact
Title: Re: difference between exact keyword and broad keyword research?
Post by: friv10games on 11-16-2012, 01:05:34
Nice information
Title: Re: difference between exact keyword and broad keyword research?
Post by: seolearner5 on 02-16-2013, 00:29:01
Hi All,

Exact keyword -- This is the keyword type which should match all the included keywords in that order

Broad keyword -- This is the keyword type which can match any word in the keyword in any order

Hope this would help,
Sudarshan - Marathi Calendar
Title: Re: difference between exact keyword and broad keyword research?
Post by: jamesaguilar on 02-19-2013, 00:22:29
You have to select keyword matching option to successfully run your Adwords Ad compaign. It helps to control for which searches can trigger your ad.

Broad match is the default matching option for the Adword ads. Broad match option allows to show your ad if a search term contains your keyword terms in any order and possibly along with other terms.

Your ads can show for singular or plural forms, synonyms, stemmings (such as find and finding), related searches, and other relevant variations. With broad match, you can get huge traffic but less relevant.

Exact match keyword option allows your ads to appear when someone searches for your exact keyword, without any other terms in the search. It will also show your ad when someone searches for the close variants of that specific keyword. Close variants include misspellings, singular and plural forms, acronyms, stemmings (such as find and finding), abbreviations, and accents.

Using exact match means that your keywords are targeted precisely and you will get more target oriented traffic.
Title: Re: difference between exact keyword and broad keyword research?
Post by: vinacle on 04-21-2013, 09:48:53
Broad Match – The number of monthly searches containing your keywords in any order, along with any number of other words in the search. For example, broad match results for ‘web design’ will also include search traffic for ‘web design, web design company, web designer, best web design, how to design a website, learn web design ’, etc.

Exact Match – The number of monthly searches containing your exact keywords, in their exact order, with no other words in the search. For example, exact match results for ‘web design’ will include ONLY the search traffic for the exact keyword phrase web design.
Title: Re: difference between exact keyword and broad keyword research?
Post by: bhushansharma on 04-22-2013, 05:08:29
Broad keywords:

Ex.      buy mobile.  in this broads keywords are buy cheap mobile , mobile . best mobile etc

Exact keywords:

Ex.      buy mobile.   in this exact keywords is only buy mobile, nothing else.
Title: Re: difference between exact keyword and broad keyword research?
Post by: seolearnerlive on 06-06-2013, 03:37:29
Hi There,

Exact search : when you want search engine to search the exact combination of words in the keyword in the same order
Broad search : when you want search engine to search any combination of words in the keyword in any order

Hope this would help,
Live Pages - SEO Company in Mumbai
Title: Re: difference between exact keyword and broad keyword research?
Post by: spyindia.manish24 on 06-07-2013, 00:20:35
Exact Keywords Search means Exact keywords you are searching. For Example you search "mobile jammer" then mobile jammer result. Broad Search is term which search result are related keywords for example spy bluetooth earpiece then result will be bluetooth earpiece and many more related keywords.  :)
Title: Re: difference between exact keyword and broad keyword research?
Post by: Stephen on 12-22-2014, 06:48:49
Exact keywords means exact words selected by you. Broad keywords may be synonyms or phrases that are similar to your keywords. We have to focus only on exact keywords & broad keywords will automatically be start to follow.
Title: Re: difference between exact keyword and broad keyword research?
Post by: jaintech on 12-24-2014, 00:41:32
Broad match is the default match type and the one that reaches the widest audience. When using broad match, your ad is eligible to appear whenever a user’s search query includes any word in your key phrase, in any order. For example, if you use broad match on "Buy shoes," your ad might be displayed if a user types "Buy Shoe," "Best shoes," or "Buy Apartments". Because broad matched ads are set up to reach the widest possible audience, searchers might see and click your ad when querying irrelevant topics

Exact match is the most specific and restrictive of the keyword match types. With this match type, users can only see your ad when they type your exact keyword phrase by itself.
For example, if your keyword phrase was "Buy Fashion Shoes," your ad is only eligible to show up when a user searches for "Buy Fashion Shoes" (those words in that exact order) and not for "Fashion Shoes," "Buy Shoes" or "Buy Best Fashion Shoes."
Title: Re: difference between exact keyword and broad keyword research?
Post by: DevPatel125 on 01-07-2015, 22:15:54
Broad Match

Broad match is the default setting when using the Keyword Tool. What broad match means is that any time any part of the keyword shows up in a search phrase, that data gets added to the reported total searches per month. For instance, if the keyword is “sunflower seeds”, then any search with either “sunflower” or “seeds” or “sunflower seeds” in it will be added into the total volume. So the actual search terms “sunflower seeds” might only get 100 searches, while “seeds” gets 2000 searches and “fruit seeds” gets 600 searches.

So broad match search volume is an aggregate of all searches involving any combination of any of the keywords as well as other words you didn’t account for. It’s an inflated number when estimating search volume.

Phrase Match

Phrase match keyword search volume works like this: if you check phrase match search volume for “sunflower seeds” then the number returned will include all traffic for the main phrase as well as phrases like “huge sunflower seeds” and “sunflower guide for seeds”. The number returned is the aggregate of all search phrases that must include the entire set of main keywords, no matter if they are split up by other words or not. This number is definitely more accurate than broad match, but can still be slightly inflated.

Exact Match

Finally, there is exact match keyword data. The volume of searches returned when checking exact match keywords is simply for only that single keyphrase. So there are no aggregates involved, it’s only the total number of searches for just that exact phrase, typed exactly into Google, with no other words included. This is the most accurate number to reference when researching niches, as it doesn’t aggregate traffic you might not actually rank for and get. You should always check your search volumes with this setting on.
Title: Re: difference between exact keyword and broad keyword research?
Post by: AvniShergill on 01-09-2015, 05:38:19
As Torafox said, exact keyword will show you results for the exact keyword phrase, whereas Broad keyword will show you results for all those keywords, which will include that phrase in it.

For example if you are searching for the term "apple", than exact match will show you results for that keyword only whereas if you search for the same keyword as broad search then it will include keywords as apple mobiles, apple shop, etc.
Title: Re: difference between exact keyword and broad keyword research?
Post by: petersonangela on 01-10-2015, 01:26:47
Broad match is the default setting when utilizing the Keyword Tool. What expansive match means is that whenever any piece of the magic word appears in a search query, that information gets added to the reported aggregate hunts every month.

Exact match pivotal word information. The volume of ventures returned when checking accurate match watchwords is just for just that solitary keyphrase.