Ecommerce Navigation SEO Tips

Author Topic: Ecommerce Navigation SEO Tips  (Read 3507 times)

Offline searchcandyTopic starter

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Ecommerce Navigation SEO Tips
« on: 12-10-2021, 21:23:26 »
Hi guys,

I thought I would share some information on ecommerce navigation SEO best practices.

Feel free to ask any questions in the thread or share your ecommerce site and I can do a review.

If you want to read a full article on ecommerce navigation SEO you can check this article, or for a quick overview visit here.

Why is navigation SEO important for ecommerce sites?

Navigation is important for ecommerce websites because it helps both users and search engines understand the structure of your site, and access products and product categories.

Good navigation means more sales and more traffic to your key products.

Which navigation areas can you optimise on an ecommerce site?

You can optimise the main menu, mega menus, mobile menus, breadcrumbs, product filters/faceted navigation and onsite search to name just some.

Mobile menus

Mobile menus are very important because the majority of users are on mobile in most countries/niches, and also because of Google's "Mobile First Indexing".

How to optimise your navigation

Make sure you use actual hyperlinks, as opposed to Javascript or buttons for important links - or Google might not be able to crawl them or count them as links.

Use text based links instead of images. If you do use images make sure you add alt text.

Don't make your navigation overly complicated, and make sure you prioritise your key products and categories.

I hope this was useful!

Post Merge: 12-10-2021, 21:31:57

Here is an example of mega menu that is well optimised.



Feel free to share a screenshot of your menu.
« Last Edit: 12-10-2021, 21:31:57 by searchcandy »


 

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