How to do competitor analysis?

[outsourcefirm]

Competitor analysis has several important roles in strategic planning:

• To help management understand their competitive advantages/disadvantages relative to competitors

• To generate understanding of competitors’ past, present (and most importantly) future strategies

• To provide an informed basis to develop strategies to achieve competitive advantage in the future

• To help forecast the returns that may be made from future investments (e.g. how will competitors respond to a new product or pricing strategy?

[Rauny]

A competitor analysis compares your company to another. Show your company's strengths by comparing it with another company of the same business.

[potseo]

There is one simple way you can do this.
1. find the keywords you are going to compete for.
2. note down the websites that are ranking high
3. Then compare the backlinks of those websites from one of the many sites offering competitor website backlink analysis.

[seoguro]

of course the competitor analysis is very important

[prorasa]

Site competion is really most important thing

[Rauny]

To do competitor analysis search for keywords related to theme of your website in search engines and see the listed websites that are on top and are similar to your website services and products. Moreover they should of your region if you are doing local site optimization.

[nerds]

I checked the competitor's back links and try to copy their strategy on my own site to boost my keyword rankings and also gain traffic as well.

[danial09]

There are different angles you can look upon when doing competitor analysis. And the tools you need may depend on which angle you want to see about the competition.

For instance, if you want to look on how well the on-page optimization has been by your competitors, you may use the websitegrader.com as well as aboutus.org sites. These sites provides free on-page analysis on a site's homepage.

Moreover, if you want to look at how the competition are linking back to their pages and where they've placed their links on, you can use blacklinkwatch.com and linkdiagnosis.com - both tools are working perfect for backlink analysis.

Hope that helps.. Cheers!

[james1]

Search engines do you promote a priority target keywords to find the actual location of the search results. And competitors website either search engine, check the backlinks to your website.

[tevez]

If you're using firefox browser, try to install seoquake plugin. It will tell you SEO statistic of any webpages opened, and also when you search on search engines. Last time I read it's release a version for chrome browser also.