How to Increase Conversion?

Started by alvinpcook, 03-11-2013, 00:57:52

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alvinpcookTopic starter

If anybody want to increase their eCommerce Conversion Rate so which option may be best option for them, if anyone have experience about it so please share with me. Can PreSell landing pages may be an effective way for me or not. Please suggest me how to increase conversion rates.
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convergent

Quote from: alvinpcook on 03-11-2013, 00:57:52
If anybody want to increase their eCommerce Conversion Rate so which option may be best option for them, if anyone have experience about it so please share with me. Can PreSell landing pages may be an effective way for me or not. Please suggest me how to increase conversion rates.

If u want to get any useful advice give us a link to see first.

In general google analytics infо helps. Depending on budget usability specialists preferable.
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frankdevine

#2
Increasing eCommerce conversion rates requires a combination of strategies and tactics. While PreSell landing pages can be effective, there are several other options worth considering as well.

1. Improve website design and user experience: Ensure your website is visually appealing and easy to navigate. Optimize loading speed, simplify the checkout process, and make sure all elements are mobile-friendly.

2. Enhance product descriptions and images: Provide detailed and accurate product information, high-quality images, and customer reviews. This helps build trust and confidence in potential buyers.

3. Offer personalized recommendations and targeted promotions: Use data analytics to understand customer behavior and preferences. Tailor recommendations and promotions based on their browsing and purchase history.

4. Simplify the buying process: Eliminate unnecessary steps and any potential barriers to purchase. Offer guest checkout options and multiple payment methods to cater to diverse preferences.

5. Implement social proof: Display trust signals such as reviews, testimonials, and social media endorsements to instill confidence in potential customers.

6. Offer live chat support: Provide real-time assistance to potential buyers and help address any concerns or questions they may have during the purchase process.

7. Optimize for mobile: Given the increasing number of people using smartphones for online shopping, it's crucial to ensure your website is optimized for mobile devices.

8. Use persuasive copywriting techniques: Craft compelling product descriptions and persuasive CTAs (call-to-actions) that encourage visitors to take action.

9. Implement remarketing campaigns: Target previous website visitors with personalized ads to remind them about products they showed interest in but didn't purchase.

10. Continuously test and analyze: Use A/B testing to compare different versions of web pages, emails, or ads to see which performs better. Regularly monitor and analyze data to identify areas for improvement.

11. Optimize product pages: Ensure your product pages have clear and compelling headlines, product benefits, and persuasive CTAs. Include high-quality images from different angles and provide detailed product specifications.

12. Build trust and credibility: Display trust badges, security seals, and certifications on your website to reassure customers about the safety of their personal and payment information. Clearly state your return policy, shipping information, and customer support availability.

13. Use scarcity and urgency tactics: Create a sense of urgency with limited-time offers, countdown timers, or limited stock messaging. Highlight popular products and show the number of people viewing the item to leverage social proof and encourage quicker decision-making.

14. Streamline checkout process: Minimize the number of form fields, remove distractions, and provide clear progress indicators during the checkout process. Offer guest checkout options and enable saved payment details for smoother future purchases.

15. Implement exit-intent pop-ups: Use pop-ups triggered when a visitor is about to leave the website to offer them discounts, free shipping, or additional incentives to encourage them to complete their purchase.

16. Leverage social media: Engage with your audience on social media platforms, run targeted ad campaigns, and integrate social sharing buttons on product pages to encourage customer advocacy and increase brand visibility.

17. Offer free shipping or discounts: Research shows that free shipping or discounts can significantly impact purchasing decisions. Consider offering free shipping thresholds or discounts for first-time buyers to incentivize conversions.

18. Leverage email marketing: Build an email subscriber list and send targeted emails to your subscribers, including abandoned cart reminders, personalized product recommendations, and exclusive promotions.

19. Provide excellent customer service: Promptly respond to customer inquiries, provide detailed and helpful information, and resolve any issues quickly. Positive experiences lead to increased customer satisfaction and word-of-mouth referrals.

20. Monitor and optimize analytics: Regularly track and analyze key metrics, such as conversion rates, bounce rates, and average order value. Identify patterns, trends, and areas for improvement to continuously optimize your eCommerce strategy.

21. Offer a hassle-free return policy: A flexible and customer-friendly return policy can instill confidence in potential buyers, as they know they have the option to return products if they are not satisfied.

22. Implement social media proof: Showcase user-generated content, customer reviews, and testimonials on your website to build trust and social proof.

23. Optimize product search: Ensure that your website's search functionality is user-friendly and accurate, allowing customers to easily find products they're looking for.

24. Provide product recommendations: Utilize algorithms to offer personalized product recommendations based on customers' browsing and purchase history. This can help guide them towards relevant products they may be interested in.

25. Utilize email automation: Set up automated email campaigns triggered by specific actions or events, such as abandoned carts, post-purchase follow-ups, or product replenishment reminders.

26. Implement upselling and cross-selling techniques: Recommend complementary products or upgrades to customers during the checkout process or on product pages. This can help increase the average order value.

27. Leverage influencer marketing: Collaborate with influencers in your niche to promote your products or services, reaching their dedicated and engaged audience.

28. Optimize product pricing: Conduct market research to ensure your prices are competitive while still generating profit. Consider offering discounts or limited-time promotions to drive conversions.

29. Utilize customer reviews and ratings: Enable customers to leave reviews and ratings on your website. Positive reviews can significantly impact purchasing decisions and boost trust in your brand.

30. Leverage email capture pop-ups: Use pop-ups strategically to capture visitors' email addresses in exchange for exclusive offers, discounts, or valuable content. This helps you build a strong subscriber base for future marketing efforts.

martinsherman

Ways to Increase Conversion Rate -

1. Find and communicate proof. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.
2. Use proactive live chat – initiating live chat with the visitors. Intuit got a 211% boost just by using this tactic.
3. Change the headline of your site. CityCliq got a 90% increase in conversions after changing their positioning.
4. Focus on your key traffic referral source.
5. Use a different way of presenting your pricing.
6. Place the call to action with a price within the content area.
7. Reduce the number of fields in your forms.
8. Put a video on your home page.
9. Add a phone number to your site.
10. Make the video short.
11. Show product images in site search box.
12. Cut some content on your landing page.
13. Use aspirational imagery and copy.
14. Beef up on credibility factors.

Hope this help you!! :)

HanksJ

"frankdevine" - half of the things you wrote got nothing to do with increasing ROI.

"alvinpcook" - it really depands on your selling/website structure and method,  sometimes presell landing page can be the right thing todo (as long as it built right) somtimes it too unnecessary  and annoying.
the right answer can be givven only after seeing your website and the product(s) you sell.
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convergent

Quote from: HanksJ on 04-04-2013, 06:57:47
"frankdevine" - half of the things you wrote got nothing to do with increasing ROI.

"alvinpcook" - it really depands on your selling/website structure and method,  sometimes presell landing page can be the right thing todo (as long as it built right) somtimes it too unnecessary  and annoying.
the right answer can be givven only after seeing your website and the product(s) you sell.
alliluja! :)
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David_Thomas

Do PPC campaign, its always a good choice for Instant Conversions.
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David_Thomas

Quote from: frankdevine on 04-02-2013, 21:53:41
Perform these white Hat SEO techniques:

1. Create and write unique and fresh articles.
2. Social bookmarking
3. Article submission
4. Blogging
5. Blog Commenting
6. Press Release
7. Yahoo Answers
8. Directory Submission
9. Guest Posting
10. Video Creation
11. RSS Submission
12. Social Media


Can you please describe, how above tactics will useful to Increase Conversion???
Does people do Social Bookmarking, Directory Submission, Blog Commenting for Conversion??
Then why Google started Google Adwords & why companies doing PPC.
Your answer is totally meaningless.
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amardeep

Some time its bit easier to bring traffic to your website but convince them to go for a sale or conversion. If you are getting traffic but your are not happy with your conversion graph, do check your analytics to track where your potential users are exiting your website. Do they generally stuck somewhere or any other step making them frustrate? You can use event tracking to see how they interact with elements you have in your conversion process.

Hope this will help.....
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convergent

Quote from: David_Thomas on 04-15-2013, 05:45:44

Can you please describe, how above tactics will useful to Increase Conversion???
Does people do Social Bookmarking, Directory Submission, Blog Commenting for Conversion??
Then why Google started Google Adwords & why companies doing PPC.
Your answer is totally meaningless.

It's a pity but some Indian seo spammers are not willing to have a meaningful discussion.
"Watched" profiles are the sort of them
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