Is google tag manager is necessary for a website? what it does basically?

Author Topic: Is google tag manager is necessary for a website? what it does basically?  (Read 1707 times)

Offline digitalludhianaTopic starter

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I was working on my website spam score and I was going through MOZ community, they mentioned there are several factors that can impact your website spam score, and one of their statement was about "Google Tag Manager Google Tag Manager is almost never present on spam sites"?


Offline Avya Technology

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Google Tag manager (GTM) is a free tool that allows you manage and deploy tags, snippets and tracking pixels on your website without modifying the code or help of developers. It is very useful website for tracking various events, forms, button clicks, and so on. Tracking every event is not possible with Google analytics so star using GTM.

If you have a small website, the it is not necessary for but for big sites like eCommerce, real estate etc, you must use GTM.

We can use GTM for both small or big sites.

Offline digitalludhianaTopic starter

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Google Tag manager (GTM) is a free tool that allows you manage and deploy tags, snippets and tracking pixels on your website without modifying the code or help of developers. It is very useful website for tracking various events, forms, button clicks, and so on. Tracking every event is not possible with Google analytics so star using GTM.

If you have a small website, the it is not necessary for but for big sites like eCommerce, real estate etc, you must use GTM.

We can use GTM for both small or big sites.

thanks mate, really appreciate your advise, I should start working with. I thought it is nothing more then google analytics but your opinion, is right.. Thanks again.

Offline mixlikes

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Google Tag Manager tells you how to manage your website data. Through this, you can collect the data and use it correctly.
https://www.mixlikes.com/

Offline atocloud

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Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites.


Offline RuskinF

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Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.

It is not necessary but if you use it, it helps a lot.

Offline Nizam18

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If your website uses tracking tags for Google Analytics and Google Ads, for example, you can replace, update, and manage them with GTM.
Nizam Ali,
Marketing Executive - Digital Transformation Company.

Offline atocloud

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Google Tag Manager is a way for marketing teams to have more control of the tracking codes embedded into websites. Instead of having to ask your tech or development team to add new tracking codes to the website's HTML code, marketers can manage the codes that appear in the HTML directly through Google Tag Manager.
It is not necessary but if you use it, it helps a lot.

Offline brookeroberts7

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Google Tag Manager is a way for marketing teams to have more control of the tracking codes embedded into websites. Instead of having to ask your tech or development team to add new tracking codes to the website's HTML code, marketers can manage the codes that appear in the HTML directly through Google Tag Manager.
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