Hey guys,
I am working for a client who is into the business of Herbal Extracts. There's good increase in the number of traffic from Organic method. But rankings are dropped. Some keywords have come down to 42 from 143, while some keywords have gone upto 76 from 31. What could be the reason ?
What should i check ? How will Google Webmaster help me, what do i need to check there ? What do i do ?
I am fresher into SEO.
First of all Don't panic. Your keyword ranking going to be okay. This is called ranking fluctuation, it happen to everyone. Ranking fluctuates based on effort of million of other websites trying to get top ranking on Search engine.
One way to increase your search traffic is by increasing your rankings. Another way is by increasing your click-through rate. If a search engine detects that your click-through rate is extremely low for the position you are ranking, it can easily drop your position as this tells the search engine that your listing isn't very relevant.
We see this pretty often and sounds like normal keyword fluctuation, what you really want to focus on is which keywords they are on page 1 of Google (and especially in the top 3 positions on page 1). These keywords are where your organic traffic is going to come from, whereas a keyword that was on page 4 that dropped to page 8 really has no consequence.
If you are actively doing on-site optimization and off-site optimization for a website you will see these types of fluctuations, especially if they are several pages back on Google search results.
A drop in rankings might be due to losing high quality links. Perhaps those websites or webpages disappeared, or the link to your website was removed.
Google doesn't increase or decrease the ranking of any page after comparing to its visitors, hence visitors dosen't matter. Google work on their own algo and other scenarios to down/up the page ranking.
Reasons of Google Ranking Drop
Manual or Algorithmic Penalty Rank Drop
You Got OutRanked by a Competitor
Your Site was Demoted due to On-page Issues
Your Site Dropped Because it is Losing Links
Google Just Updated Their Algorithm
Google Flux
These can affect the ranking of your website or blog or any page, so you need to do a deep analysis over all of the above given scenarios.
Dropped in ranking and getting good traffic... Did you checked the traffic you're getting are from those pages on which keywords are dropped in ranking.. or you're getting from the other new keywords.
was that keyword stable on #31 position? and if yes, then for how many days or months? if it was stable then you dont need to be worried as it will be back to the position in few days and if it wasn't stable, then you have to do more Off page activites for specific that URL and Keywords in order to improve rankings!
The keyword ranking fluctuation is also known as google dancing.
Quote from: bombaysagar on 03-12-2018, 01:19:33
Hey guys,
I am working for a client who is into the business of Herbal Extracts. There's good increase in the number of traffic from Organic method. But rankings are dropped. Some keywords have come down to 42 from 143, while some keywords have gone upto 76 from 31. What could be the reason ?
What should i check ? How will Google Webmaster help me, what do i need to check there ? What do i do ?
I am fresher into SEO.
Keywords ranking does not based on traffic of website. There various way to get traffic but your organic traffic were increasing then case will suspicious. Do one thing check your backlinks report and remove spamming links which have spam score more then 6 number.
Quote from: bombaysagar on 03-12-2018, 01:19:33
Hey guys,
I am working for a client who is into the business of Herbal Extracts. There's good increase in the number of traffic from Organic method. But rankings are dropped. Some keywords have come down to 42 from 143, while some keywords have gone upto 76 from 31. What could be the reason ?
What should i check ? How will Google Webmaster help me, what do i need to check there ? What do i do ?
In response to your opening post, as others have stated the
fluctuation can be attributed for a lot of things. For example one reason could be
Algorithm changes. According to Moz's website, Google each year changes their Algorithm 500 too 600 times.
Another reason for the fluctuation is related to your
Competitors. You cannot forget about your competitors who are constantly trying to achieve what your are trying to do, get visibly higher on the search engines. So it's a little of tug and war on a weekly basis.
When Google changes their search engine result pages, often rank trackers need to update their software. This can impact the rankings they report to their users. If you don't find anything on your rank tracker's website, check out their Twitter account too. They may have tweeted about it, or have received tweets.
When Google changes their search engine result pages, often rank trackers need to update their software. This can impact the rankings they report to their users. If you don't find anything on your rank tracker's website, check out their Twitter account too. They may have tweeted about it, or have received tweets.
Manual or Algorithmic Penalty Rank Drop
You Got OutRanked by a Competitor
Your Site was Demoted due to On-page Issues
Your Site Dropped Because it is Losing Links
Google Just Updated Their Algorithm
Google Flux
Everywhere you look on the Internet, you'll find that the smartest website owners are one step ahead, being precautions on how they build and market their sites. Skipping the temptation of quickly jumping to the first position through shady SEO strategies, and by keeping up with the current updates are by far the best things you can do to protect and grow your visibility in the search engines.
Quote from: bombaysagar on 03-12-2018, 01:19:33
Hey guys,
I am working for a client who is into the business of Herbal Extracts. There's good increase in the number of traffic from Organic method. But rankings are dropped. Some keywords have come down to 42 from 143, while some keywords have gone upto 76 from 31. What could be the reason ?
What should i check ? How will Google Webmaster help me, what do i need to check there ? What do i do ?
I am fresher into SEO.
There are might be two possible 2 reasons :
1. First of all, Google has its own algo that decides the ranking position for the audience, that cannot be altered.
2.In regard to dropping keyword rank, there are might be some meta changes in the website that you might be unaware of.
It seems that you get the traffic from direct ways and not from Google.
To improve your rankings, build some quality backlinks to your website from niche websites.
Doing this would improve the ranking on Google.
I hope this helps!
Quote from: chrisnoblet3 on 03-13-2018, 07:08:13
First of all Don't panic. Your keyword ranking going to be okay. This is called ranking fluctuation, it happen to everyone. Ranking fluctuates based on effort of million of other websites trying to get top ranking on Search engine.
Actually I am facing this problem, That's why I am little disappointed. Do you have any suggestions?
Almost certain the explanation you might be encountering a short-term drop in rush hour gridlock without an adjustment in rankings is an adjustment in how Google is showing indexed lists. ... An aspect of that influences how destinations are listed and eventually positioned. In any case, another aspect of this move influences how Google shows indexed lists.
Keywords ranking does not based on traffic of website. There various way to get traffic but your organic traffic were increasing then case will suspicious. Do one thing check your backlinks report and remove spamming links which have spam score more then 6 number.
Your keyword ranking going to be okay. This is called ranking fluctuation, it happen to everyone. Ranking fluctuates based on effort of million of other websites trying to get top ranking on Search engine.
Your keyword ranking going to be okay. This is called ranking fluctuation, it happen to everyone. Ranking fluctuates based on effort of million of other websites trying to get top ranking on Search engine.
Hello
Don't Panic!! it happen to everyone, this is called ranking fluctuation. what you really want to focus on is which keywords they are on page 1 of Google (and especially in the top 3 positions on page 1). You need to maintain those keyword on top by actively doing on-site optimization and off-site optimization for a website.
Ranking fluctuates based on effort of million of other websites trying to get top ranking on Search engine.
Maybe
You're Tracking the Wrong Rankings
Lost Links
Broken Redirects
Manual Actions
Algorithm Changes
Natural Changes in Google
Geolocation Discrepancies
Competition from Other Websites
Page Speed
Server Issues
Ranking drops are often caused by large changes to a website. When you've migrated a bunch of pages, rolled out a (responsive) redesign or reworked a lot of content you'll see big fluctuations in your rankings. This is natural, and should only worry you in ase your rankings don't come back to their previous state.
First of all Don't panic. Your keyword ranking going to be okay. This is called ranking fluctuation, it happen to everyone. Ranking fluctuates based on effort of million of other websites trying to get top ranking on Search engine.
Google often changes the algorithm for ranking pages, so it's best to monitor the changes and adjust to them. Plus, don't forget about quality backlinks
Upkeeping a diversified backlink profile is supremely important with the updated EEAT terms. That also means having a healthy mixture of no-follows and do-follows. The density of the broad match/exact match anchors is another thing to look out for - doing it incorrectly can severely hurt your off-page SEO efforts.
While rankings may have experienced a temporary decline, it's essential to recognize the positive aspect of increased traffic. This suggests a growing audience and enhanced visibility, which can contribute to long-term success. Digital Aacharya , the Best Digital Marketing Institute in Pune Focus on optimizing content and engagement to regain and surpass previous rankings shortly.
It happens because of ranking fluctuation. It is normal.
n short, the more backlinks your website has, the easier it will be to rank for certain keyword terms, thus increasing your SEO. When your website gets more traffic, you have a higher chance of some of those visitors viewing you as an authority and linking to your website.