URL Structure / Sub Folders for SEO

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Offline directstoresTopic starter

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URL Structure / Sub Folders for SEO
« on: 01-23-2012, 15:55:39 »
We're getting ready to make some changes to our web site which will force us to change our URL structure for each product.  Is there any benefit to having a sub folder in the URL that includes a major keyword for the page?

Current: www.mysite.com/keyword/partnumber.html
New: Current: www.mysite.com/partnumber.html

We have pretty good natural search results and I don't want to screw things up be changing the URLs - would use 301 redirects.

Thanks!
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Offline Hogward

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Re: URL Structure / Sub Folders for SEO
« Reply #1 on: 01-24-2012, 02:59:30 »
Yes absolutely, having major keyword in URL is an added advantage to list the page in search engine result. Search engine give more weightage for the keyword in URL.
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